Social Marketing Activation Lead - Pediatric Pain & Motrin

About the Role

Key Responsibilities

• Lead, shape and execute social and influencer strategy including Organic Creators and Influencers.
• Drive continuous reach and relevance through authentic and engaging storytelling in partnership with broader Brand Growth team.
• Identify and build a roster of agencies and platforms for creators and influencers.
• Facilitate faster content approvals to keep pace with social media dynamics.
• Define and oversee the end-to-end influencer campaign management process.
• Establish an operating model for effective paid boosting of creator/influencer content in partnership with Communications ABMs or other brand team members.
• Develop paid media boosting guidelines tailored for creators and influencers.
• Analyze trends, behaviors, and conversations to identify opportunities for brand activation through social listening.
• Integrate social listening insights into local brand teams' workflows to enhance content creation, community engagement, and NPD opportunities.
• Cultivate and maintain behaviors that add value to social communities, aligned with brand equity and tone.
• Develop and deploy organic content at scale, including proactive and reactive strategies.
• Engage in online conversations across owned and external channels to support brand activations while maintaining brand voice.
• Foster discovery in emerging channels and establish an affiliate model for creators and influencers.
• Merchandise and create a digital shelf for product visibility.
• Develop and activate a creator network focused on performance marketing.
• Ensure seamless integration of influencer and brand ambassador activations with trade planning efforts.
• Measure investment impacts and deliver insights to drive sales.
• Track influencer and creator campaigns, fees, and budgets for effective management and real-time optimization.
• Collaborate with data agencies to create an integrated data platform and leverage AI insights for strategic decisions.

Requirements

• A minimum of a Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in influencer marketing and social media management.
• A minimum of 6 years of experience.
• Strong understanding of social media platforms, trends, and analytics.
• Excellent communication, storytelling, analytical, and interpersonal skills.
• Ability to manage multiple projects simultaneously and work in a fast-paced environment.
• Proficiency in data analysis and performance measurement tools.
• Familiarity with social listening tools and community management practices.

Nice to Have

• Owners' mindset, self-starter who is looking to bring their love of social media to elevate Kenvue brands.
• Experience as a creator, creative agency experience, or other art/creative field.
• Excellent written and oral communication skills.
• Ability to own and develop brand social strategies.
• Experience living into brand equity and tone of voice.
• Experience within Skin Health and Beauty or OTC products.
• Passion about social media, influencer marketing, and building meaningful community connections.

Qualifications

• Educational background in Marketing, Communications, or a related field.
• Experience in influencer marketing and social media management.

Benefits & Perks

• Annual base salary ranging from $110,500.00 to $156,000.00, depending on location, skills, and experience.
• Competitive benefits package including paid company holidays, paid vacation, volunteer time, and more.
• Learning and development opportunities.
• Kenvuer Impact Networks.