Social Media Analyst

About the Role

Key Responsibilities

• Monitors and tracks social media, print, broadcast, and online discussions and content across all platforms to assess conversations regarding the organization's products, services, and brand.
• Listens to industry conversations and mentions to track patterns, verbatims, sentiments, and draw conclusions about the online presence and brand; focuses on conversations that would promote or provide customer service opportunities and insights.
• Compiles reports identifying data patterns, insights, and trends; communicates data findings to the Social Media Advisory Panel to inform online content development and responses to critical events.
• Identifies, collects, and prioritizes customer inquiries and complaints; collaborates with the Social Response Team to resolve critical conversations.
• Escalates trending conversations and issues to management and ensures proper protocols are met.

Requirements

• Bachelor's degree in a relevant field (business, communications, marketing, journalism, etc.) is required.
• 3-5 years of professional experience in social media analysis or related fields.
• Demonstrated experience with social media and the ability to use social media, print, broadcasting, online monitoring, and engagement tools.
• Ability to compile and analyze qualitative and quantitative data, report results, and make recommendations based on the findings.
• Excellent professional writing and editing skills.
• Ability to work and interact with customers and employees in a fast-paced digital environment.
• Skill using social media platforms (e.g., Facebook, Twitter, YouTube) sufficient to search, extract, and analyze content to identify opportunities to assist with crisis mitigation and brand protection.

Nice to Have

• Experience with SEO tools.

Qualifications

• Bachelor's degree in a relevant field.

Benefits & Perks

• Full-time position with pay ranging from $26.00 to $32.00 per hour.
• In-office work with a schedule of 8-hour day shifts.