Social Media Analyst

About the Role

Key Responsibilities

• Build dashboards and define scalable processes to make social listening insights actionable across teams.
• Develop and refine listening rules and real-time alerts aligned with business priorities, brand objectives, and reputational risks.
• Consult on the use of social listening to monitor brand sentiment, track brand health, and assess brand affinity.
• Collaborate with Social and Influencer Marketing teams to infuse insights that drive authentic community engagement and culturally relevant content.
• Monitor and report on social trends, competitive activity, and viral moments to uncover opportunities for engaging content and audience connection.
• Explore and apply emerging techniques in social analytics—including AI and machine learning—to enhance insight generation.
• Integrate insights across multiple social platforms (including video-first platforms and limited-access environments) for a holistic view.
• Partner with Analytics teams to evaluate social media performance, define key metrics, and articulate the business impact of social engagement.

Requirements

• Minimum of three (3) years of professional experience.
• At least two (2) years in an analytics, research, or insights role.
• At least one (1) year specifically analyzing social data.

Qualifications

• Social listening experience
• Mid-level professional experience
• Knowledge of machine learning, AI, and marketing analytics