SOCIAL MEDIA ANALYST I

About the Role

Key Responsibilities

• Develop and execute a cohesive social media and influencer marketing strategy to build and engage an international audience across platforms (Forum, Instagram, YouTube, TikTok, LinkedIn, X, etc.).
• Manage content planning and execution, ensuring that organic and influencer-generated content aligns with brand messaging, tone of voice, and audience expectations.
• Identify and collaborate with influencers and content creators who align with Banco Inter's brand and can amplify presence in international markets.
• Negotiate, onboard, and manage influencer partnerships, ensuring high-quality deliverables and compliance with brand guidelines.
• Monitor and engage with communities across social platforms, fostering conversations, strengthening relationships, and increasing brand loyalty.
• Analyze performance metrics (engagement, reach, conversions, ROI) from social media and influencer campaigns, generating insights to optimize future strategies.
• Stay ahead of industry trends, identifying opportunities to innovate in content formats, influencer collaborations, and social media strategies.
• Work cross-functionally with marketing, PR, and growth teams to align campaigns with broader business objectives and maximize impact.

Requirements

• Proven experience managing social media and influencer marketing for high-impact brands, preferably in finance, tech, or consumer industries.
• Strong understanding of content strategies, audience growth, and engagement techniques across social media platforms.
• Experience in identifying, negotiating, and managing influencer collaborations.
• Data-driven mindset with the ability to analyze performance metrics and translate them into actionable insights.
• Excellent communication and project management skills.
• Fluency in Portuguese and English (Spanish is a plus).

Nice to Have

• Experience working in international markets, particularly in the U.S. and Latin America.
• Knowledge of paid social media strategies and influencer performance marketing.
• Familiarity with influencer marketing platforms and social media analytics tools.