Social Media Analyst / Listener

About the Role

Key Responsibilities

• Build dashboards and define scalable processes that make social listening insights actionable across teams.
• Develop and refine listening rules and real-time alerts aligned with business priorities, brand objectives, and reputational risks.
• Consult on the use of social listening to monitor brand sentiment, track brand health, and assess brand affinity.
• Collaborate with the Social and Influencer Marketing teams to infuse insights that drive authentic community engagement and culturally relevant content.
• Monitor and report on social trends, competitive activity, and viral moments to uncover opportunities for engaging content and audience connection.
• Integrate insights across multiple social platforms, including video-first platforms and limited-access environments, to ensure a holistic view.
• Partner with the Analytics team to evaluate social media performance, define key metrics, and articulate the business impact of social engagement.

Requirements

• A minimum of four (4) or more years of experience in an analytics, research, or insights role; 2+ years focusing on analyzing social data.
• Proficient in using social listening tools (Brandwatch preferred) to build queries, categories, tags, and dashboards; experience with Brandwatch is a plus.
• Strong analytical skills with the ability to interpret and synthesize social data into meaningful insights.
• Demonstrated experience transforming complex, high-volume data into clear visualizations and dashboards skilled at turning data into compelling stories that resonate with non-technical audiences.
• Creative thinker with the ability to translate social insights into culturally relevant content ideas and engagement strategies that resonate with diverse audiences.
• Experience working in a global environment and collaborating across diverse teams and time zones.
• Proven ability to partner with marketing stakeholders to inform content strategy, campaign performance, and community engagement.
• Bachelor's degree in market research, analytics, engineering, economics, or a related field preferred.

Nice to Have

• Experience with Brandwatch or similar social listening tools.

Qualifications

• At least four years of experience in analytics, research, or insights roles.
• At least two years of experience analyzing social data.
• Proficiency with social listening tools, preferably Brandwatch.
• Bachelor's degree in a relevant field such as market research, analytics, engineering, or economics.

Benefits & Perks

• Eligibility for Minimum Essential Coverage (MEC) medical plan.
• Dental, vision, and term life insurance.
• Discount prescription program.
• Critical illness and accident coverage.
• Tele-behavioral health services.
• 401(k) plan.
• Sick leave where applicable.
• Minimum Value PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility based on length and dates of service.