Social Media & Community Specialist

About the Role

Key Responsibilities

• Develop and own platform-specific content strategies in close collaboration with the Social Media team.
• Lead cross-functional collaboration with internal teams—including writing, design, and data—to develop and execute campaigns and initiatives.
• Translate community insights and social listening data into actionable content strategies and creative briefs.
• Stay ahead of industry trends, best practices, and emerging platforms to test new ideas and keep content fresh and relevant.
• Analyze key engagement metrics to independently assess the effectiveness of all social media efforts.
• Conduct in-depth analysis of audience behavior to provide strategic recommendations for content and campaign improvements.
• Work closely with the data team to apply insights and optimize content performance and future strategy.
• Manage and respond to comments, messages, and discussions across social media channels, making real-time decisions that align with brand guidelines.
• Proactively identify and escalate customer service issues, working with the Participant Experience team to ensure timely resolutions.
• Develop and implement engagement strategies to foster meaningful conversations and a sense of community.
• Utilize social listening tools to monitor industry trends, brand sentiment, and key discussions, and synthesize these insights to inform broader strategy.

Requirements

• 1-3 years' experience using social media marketing strategies.
• Degree in marketing, communications, writing, or a related field highly preferred, or equivalent experience.
• Skilled written communicator who views social media captions as an art.
• Thrives on both independent work and collaboration, taking ownership of projects from start to finish.
• Creative, curious, and eager to test new ideas.
• Has a data-driven mindset and can interpret key metrics to assess campaign success.
• Has a solid understanding of social media marketing principles.
• Organized and detail-oriented while balancing multiple projects.

Nice to Have

• Experience with tools like Hootsuite, Meta Business Suite, Meta Ads Manager, or social media analytics platforms.

Qualifications

• Experience in social media marketing (1-3 years).
• Degree in marketing, communications, writing, or related field highly preferred, or equivalent experience.

Benefits & Perks

• Competitive compensation and benefits package.
• Medical, Dental and Vision Insurance with substantial employee subsidy.
• 403(b) Retirement Plan with a 5% company match after 1 year.
• Up to 20 days of PTO annually, accrued every payroll cycle.
• Paid week off at the end of December for the holiday season.
• Employee discounts on programs.
• Access to a Care.com membership.
• Optional IATA membership.
• Professional development opportunities including LinkedIn Learning.
• Remote work environment.