Social Media & Content Creation Sr. Specialist

About the Role

Key Responsibilities

• Work closely with the Marketing & Communications Manager to implement and evolve AAMI's social media marketing strategy.
• Develop fresh, engaging content that stands out from the competition.
• Craft compelling copy, design visually appealing graphics, or videos that capture attention.
• Utilize various media formats, including text, images, videos, and audio, to communicate messages.
• Leverage AI tools for enhanced content creation and social media management.
• Monitor Search Engine Optimization, customer engagement, and suggest content optimization.
• Monitor and engage with AAMI's social media community.
• Respond to real-time comments, messages, and mentions to build trust and visibility.
• Tailor content and tone per platform, such as LinkedIn, Instagram, and YouTube.
• Work with the Marketing and Communications Manager on performance updates to leadership.
• Collaborate with other departments and external agencies to operationalize the social media plan.
• Ensure social content aligns with organizational campaigns to maximize marketing impact.
• Develop, maintain, and update the social media editorial calendar.
• Track deadlines and coordinate with internal teams to meet content timelines.
• Liaise with internal teams and external partners to coordinate and amplify key moments and announcements.
• Stay informed about social media trends and best practices.
• Collaborate with the AAMI studio on videos, interviews, and content releases.
• Manage the publishing of AAMI's YouTube videos.
• Provide administrative and customer service support related to Marketing & Communications.
• Perform other duties as assigned within areas of responsibility.

Requirements

• BA/BS degree in a relevant area of study.
• Minimum 3 years of relevant professional experience in marketing and social media.
• Strong understanding of various social media platforms, analytics, content management, and trends.
• Strong visual communication skills for creating engaging content with a keen eye for detail.
• Experience using tools like Asana, Trello, or similar.
• Adobe Creative Suite and paid social experience required.
• Experience using AI tools for content generation, social media automation, and performance analysis.
• Excellent verbal and written communication skills.
• Experience with creating and refining marketing messaging.
• Self-starter with a focus on teamwork and delivery of exceptional customer service.
• Excellent work ethics and organizational skills.
• Detail-oriented, self-directed, and able to effectively complete tasks with minimal supervision.
• Flexible and able to switch priorities in a dynamic and fast-paced environment.

Nice to Have

• Experience with scientific or healthcare fields.
• Experience working for a nonprofit membership or trade association.
• Experience with SEM, paid social, digital marketing, and marketing analytics.