Social Media & Content Marketing Specialist

About the Role

Key Responsibilities

• Generate, edit, publish, and share engaging content daily across multiple social channels including original text, photos, videos, memes, GIFs, and curated news.
• Develop and execute a strategic content calendar for all of Hager's social channels to increase brand awareness and promote products, services, and initiatives.
• Manage social media profiles consistent with Hager's brand positioning and voice.
• Report on key performance metrics for social channels and campaigns, offering insights and recommendations to optimize audience engagement and content performance.
• Stay up to date on social media trends, emerging platforms, and content marketing best practices, introducing innovative ideas to elevate audience interaction.
• Respond to comments, direct messages, and reviews in a timely, professional, and brand-aligned manner.
• Monitor online conversations about Hager, its products and services, and relevant industry topics, proactively engaging with audiences and reinforcing positive brand recognition.
• Assist with content development for case studies, landing pages, editorial and advertising opportunities, and marketing collateral.
• Assist in creating training material and full instructional videos for Hager's products and services.
• Capture and edit original photography for product, lifestyle, and brand marketing needs, ensuring consistency with brand guidelines and visual standards.
• Travel locally to photograph and capture video content of new construction sites, projects, and company events for use in social media and marketing campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, or related field, or equivalent experience.
• Two to five years of work experience in social media management, content creation, and digital marketing.
• Proficiency with Microsoft Office Suite, Adobe Creative Suite, video editing software, social media management tools, and social media platforms.
• Basic knowledge of HTML.
• Strong initiative, communication skills, and problem-solving skills.
• Highly organized with exceptional attention to detail.
• Excellent written, verbal, and visual storytelling abilities with strong grammar, editing, and proofreading skills.
• Ability to manage multiple projects and deadlines.

Nice to Have

• Familiarity with CRM systems.

Qualifications

• Bachelor's degree in a related field or equivalent experience.

Benefits & Perks

• Paid holidays
• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• Life insurance