Social Media & Content Specialist

About the Role

Key Responsibilities

• Develop and implement Mt. Bachelor's social media strategy with a focus on channel growth, engagement, and diverse content.
• Create, publish, and manage engaging content across all social media channels including Instagram, TikTok, Facebook, and YouTube.
• Plan, capture, and edit photos and videos using iPhone and other equipment for digital and social platforms.
• Write creative and concise captions and posts that reflect Mt. Bachelor's voice and tone.
• Monitor social media channels, respond to comments/messages, and engage with the community in a timely manner.
• Collaborate with marketing, events, guest services, and mountain operations teams to tell authentic stories.
• Develop and manage influencer and creator strategies.
• Create and maintain a social media content calendar aligned with campaigns, promotions, and seasonal events.
• Analyze performance data to inform strategy decisions.
• Support brand partners through content integration and exposure on digital platforms.
• Assist with branded content shoots, including shooting video b-roll for media needs.
• Oversee Mt. Bachelor's photo and video equipment, including storage and maintenance.

Requirements

• At least 2 years of experience managing social media for a brand or agency.
• Minimum of 2 years' experience in iPhone photography, videography, and editing.
• Basic understanding or 1 year of experience in shooting and editing with DSLR cameras.
• Proficiency in content creation tools such as Adobe Creative Suite and Canva.
• Excellent writing, grammar, and storytelling skills.
• Deep understanding of major social platforms (Instagram, TikTok, Facebook, YouTube) and content performance.
• Strong organizational and project management skills with the ability to shoot and edit content quickly.
• Ability to work independently and collaboratively.
• Deadline-driven with excellent time management and multi-tasking skills.
• Must be at least a strong intermediate skier/snowboarder and comfortable working outdoors in all seasons.
• Passion for outdoor adventure, snow sports, and the Central Oregon lifestyle.

Nice to Have

• Experience working in an outdoor recreation environment.
• Knowledge of Mt. Bachelor and skiing/riding experience there.
• Familiarity with social analytics tools such as Meta Business Suite or Sprout Social.

Qualifications

• Minimum age of 21+.

Benefits & Perks

• Competitive salary of $55,000 - $60,000 per year.
• 401(k) with up to 5% company match and immediate vesting.
• Free employee season pass and discounted dependent(s) season pass.
• Free and discounted friends & family day passes.
• Free transportation to and from Bend, Sunriver, and La Pine.
• Discounts across resort food, beverage, retail, rentals, lessons, and more.
• Employee housing program.
• Onsite daycare discounts.
• Local and national discounts (YETI, Burton, Dell, Subaru, Nokian, Sunriver Golf, Mammut, & more).
• Free reciprocal access to other POWDR resorts and 50% day passes at IKON pass resorts.