Social Media & Fan Engagement Specialist - AWAL

About the Role

Key Responsibilities

• Lead strategy and day-to-day operations of official fan HQ social channels & unofficial fan edit pages for priority artists across TikTok, Instagram, Youtube Shorts, WhatsApp & Twitter
• Create and maintain social media calendars including copywriting, asset creation & posting across all fan channels
• Work directly with artists, managers, and internal digital & creative teams to plan release-based & promotional messaging that increases fan engagement & demonstrates measurable impact
• Actively manage and grow fan communities through 1:1 engagement, comment moderation, DMs, and UGC initiatives
• Develop and maintain a fan account directory and cultivate relationships with superfan creators & top fan accounts via exclusive content, gifting, and special activations
• Create and implement direct to fan communications plans, tailoring outreach and copy to maximize tentpole moments and drive streams of new releases
• Develop and execute fan-centric social strategies that amplify each release and further overall project goals
• Collaborate with the digital team to develop fan-facing initiatives that amplify key campaign moments, increase social reach, and mobilize fans
• Monitor social insights (IG, TikTok, Youtube, X) to assess post performance, engagement, and sentiment to inform new strategies and creative ideas
• Partner with outside digital agencies to oversee content strategy and community management as relevant to projects with larger fan ecosystems
• Brainstorm, capture, and edit content (shortform, longform, BTS, live event coverage) for fan and official artist channels
• Provide release-based social media ideas that inspire UGC and generate engagement beyond the core fan base
• Build out existing content franchises and bring new ideas to fan HQ & ancillary accounts, considering emerging trends and platform tools
• Work with artists and digital team to source, edit, and publish real-time content throughout release cycles, promos, and tours

Requirements

• 2-4 years of experience in digital marketing, social media, or fan engagement in the music industry (agency or label experience preferred)
• A strong understanding of internet fandom culture and how fans connect, create, and mobilize online
• Fluency in superfan language, memes, slang, and social media behavior
• Excellent copywriting skills with a keen sense of voice, tone, and humor related to artist world-building and fan communities
• Base level photo & video editing skills (e.g., Photoshop, Adobe Suite, CapCut, Canva)
• Passion for music, storytelling, internet culture, and building hyper-engaged fan connections
• Comfort operating within artist communities and fan spaces with sensitivity to nuance and tone
• In-depth knowledge of Discord, Reddit, Laylo, Stationhead, and other community platforms
• Strong attention to detail and project management skills, able to juggle multiple projects and priorities
• Experience with social analytics tools and data-informed content strategy

Nice to Have

• Experience with social media tools and scheduling platforms
• Previous experience working directly with artists or within a music label or agency
• Knowledge of emerging social media trends and platform features

Qualifications

• Experience in digital marketing, social media, or fan engagement in the music industry
• Knowledge of internet fandom culture and social media platforms
• Proficiency in photo & video editing tools

Benefits & Perks

• Inclusive, collaborative, and global community environment
• Modern office designed to foster productivity, creativity, and teamwork
• Comprehensive benefits including medical, dental, vision, life & disability coverage, and 401K with employer matching
• Voluntary benefits such as identity theft protection, pet and mental health resources, fertility coverage, paid leave for childbirth, caregiving, and support for neurodiversity
• Investment in professional growth and development
• Time off for winter recess