Social Media & Marketing Manager

About the Role

Key Responsibilities

• Own the content strategy, SEO, and growth plan for the Haymaker Network YouTube channel(s).
• Edit and optimize long-form and short-form video content for YouTube, including podcast episodes, highlight clips, Shorts, and trailers.
• Create compelling thumbnails, titles, tags, and descriptions to increase CTR and discoverability.
• Implement best practices for video release schedules, playlists, and audience retention.
• Monitor performance via YouTube Analytics and adjust strategy based on audience insights and algorithm trends.
• Plan and execute content for Instagram, TikTok, LinkedIn, X/Twitter, and other relevant platforms.
• Design and publish branded digital assets (static, motion graphics, and video) to promote content and network updates.
• Lead paid media campaigns on social platforms, focusing on YouTube Ads and audience targeting.
• Engage directly with followers and communities across platforms by responding to comments, DMs, and mentions.
• Maintain and manage a robust content calendar to ensure consistency across shows and social touchpoints.

Requirements

• 35 years of experience in social media management and digital content marketing, with a proven track record of growing and managing YouTube channels.
• Proficiency with YouTube Studio, YouTube Analytics, and SEO optimization for YouTube.
• Video editing experience using tools like Adobe Premiere, Final Cut, CapCut, Descript, or similar.
• Strong skills in content design using Adobe Creative Suite, Canva, Photoshop, etc.
• Experience with YouTube Ads, Google Ads Manager, and audience segmentation strategies.
• Analytical mindset with the ability to report on content performance and channel growth.
• Strong communication skills and a collaborative, self-directed work style.
• Passion for podcasting, online storytelling, and content communities.
• Familiarity and understanding of the DFW sports landscape.

Nice to Have

• Experience launching or managing podcast YouTube channels.
• Understanding of podcast distribution platforms and RSS-fed video tools.
• Background in creator marketing, audience development, or media startups.
• Ability to create high-quality digital art.

Qualifications

• Experience in social media management and digital content marketing, specifically with YouTube channels.

Benefits & Perks

• Play a foundational role in a fast-growing media brand.
• Lead YouTube and social media strategy from the ground up.
• Collaborate with a team of passionate creators and storytellers.
• High-ownership, low-bureaucracy environment where your ideas shape the future.
• An environment where sports knowledge, creative energy, and comedic sensibilities are highly valued.