Social Media & Content Marketing Specialist

About the Role

Key Responsibilities

• Develop and manage the integrated content calendar across platforms (LinkedIn, Facebook, Instagram), tailoring content and creative to platform-specific best practices and audience behaviors.
• Maintain functional expertise in native platforms (Meta Business Suite, Facebook, Instagram, LinkedIn, YouTube) to post, schedule, and monitor content in real-time.
• Collaborate with internal teams and external partners to execute high-impact campaigns on Meta, LinkedIn, and Reddit that support brand, marketing, and organizational priorities.
• Manage and optimize paid social campaigns, including audience targeting, creative strategy, budget allocation, and performance analysis, primarily via Meta Business Suite.
• Support and lead social-first campaigns, including LinkedIn Employee Advocacy and internal HR initiatives, enabling broader brand amplification through team participation.
• Identify new opportunities across social (short-form video, podcasts, influencer/employee partnerships, emerging tools) and test new formats for reach and relevance.
• Actively engage in trend monitoring, competitor analysis, and social listening to stay ahead of content trends and digital conversations.
• Partner with agency teams for content publishing, community management, and creative alignment.
• Represent and protect MSC's brand identity in all outbound messaging and community interactions.
• Coach internal teams, including Marketing, Talent Acquisition, and HR, on social best practices, campaign amplification, and personal brand building.
• Encourage cross-departmental collaboration to align messaging and identify key business moments suitable for social amplification.
• Track content performance, monitor KPIs, and analyze platform insights to refine strategies and surface new opportunities.
• Apply social listening to gather feedback and inform future campaign development.
• Participate in cross-functional projects and continuously evolve tactics to meet the changing digital landscape.
• Foster the MSC Culture in the department and throughout the company to ensure fulfillment of MSC's vision and unity of purpose.

Requirements

• Bachelor's degree in marketing, Business or equivalent experience.
• Three years of business experience with a minimum of one year in a marketing function.
• Structured project / program management experience.
• Marketing experience with social media or digital marketing.
• Knowledge of social media platforms including Meta Business Suite, Facebook, Instagram, LinkedIn, YouTube.
• Strong project management skills.
• Excellent interpersonal and communication skills, both verbal and written, with an emphasis on proofreading and grammar.
• Excellent time management and organizational skills.
• Results-driven, highly motivated individual who can coordinate cross-functionally to desired results.

Nice to Have

• Manufacturing or eCommerce retail experience.
• Experience coordinating cross-functional teams to execute go-to-market sales and marketing plans that impact sales growth.
• Familiarity with Reddit, TikTok, and short-form content.

Qualifications

• Valid driver's license may be required.
• Position requires up to 10% travel.
• Access to International Traffic in Arms Regulations Information (ITAR) and/or Controlled Unclassified Information (CUI) may be required.

Benefits & Perks

• Competitive pay and comprehensive benefits program supporting health, well-being, and financial future.
• Healthcare plans, generous 401K and stock purchasing programs, tuition reimbursement, and paid time off for holidays, vacations, and illness.
• Opportunity to join Associate Inclusion Circles promoting awareness, collaboration, and respect.