Social Media Assistant

Dan Pilson Auto Center

Mattoon, IL

Part Time

Entry Level

31k-31k

22 days ago

Job Description

About the Role

Social Media Assistant at Dan Pilson Auto Center Inc is a creative and energetic role focused on managing and enhancing the company's digital presence across multiple social media platforms. The position involves supporting content creation, community engagement, and strategy development to build the brand, excite the audience, and drive results in a fast-paced marketing environment. The role offers opportunities to work directly with experienced marketing professionals and gain valuable skills in social media management within a respected automotive group.

Key Responsibilities

Assist in planning, scheduling, and publishing engaging content across all social media platforms, including Facebook, Instagram, TikTok, YouTube, and X.
Support the creation of compelling photos, short-form videos (Reels/TikToks), and graphics that showcase inventory, highlight promotions, and capture the brand's personality.
Monitor all social channels, engaging with the community by responding to comments, messages, and reviews with a friendly, professional, and helpful tone.
Partner with sales and service teams at each dealership to capture authentic content, including customer stories, behind-the-scenes moments, team highlights, and special events.
Help track key metrics like reach, engagement, and follower growth, providing insights to refine content strategy.
Keep up with the latest social media trends, platform updates, and best practices to ensure content remains fresh, relevant, and effective.

Requirements

A deep understanding of the social media landscape, especially TikTok, Instagram, Facebook, and YouTube.
Excellent written and verbal communication skills with a natural talent for storytelling.
A great eye for visuals and basic photography and video editing skills.
Experience with tools like Canva, CapCut, or the Adobe Creative Suite is a huge plus.
Organization and ability to manage multiple projects in a fast-paced environment.
Familiarity with social media scheduling tools (e.g., Meta Business Suite, Sprout Social) is preferred.
A genuine passion for cars, powersports, marketing, or all of the above.

Nice to Have

Experience with tools like Canva, CapCut, or the Adobe Creative Suite.
Familiarity with social media scheduling tools such as Meta Business Suite or Sprout Social.

Benefits & Perks

Competitive pay starting at $15.00 per hour with growth opportunities.
Work in a dynamic marketing team for a respected automotive group.
Creative freedom to bring fresh ideas and shape content.
Growth and mentorship opportunities by working directly with experienced social media and marketing professionals.

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