Social Media Associate

Bright Horizons

Newton, MA

Full Time

Entry Level

about 1 month ago

Job Description

About the Role

The Social Media Associate will support the execution and growth of our social media strategy across all platforms, with a particular focus on local social engagement at our centers. This role requires a detail-oriented professional who can implement social media initiatives effectively and analyze performance to optimize engagement. Bright Horizons is trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world's best companies to provide services that help employees perform their best and support families to thrive both personally and professionally. This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.

Key Responsibilities

Assist in the creation and execution of engaging, on-brand social media content.
Support regional teams in developing effective strategies and processes to enhance social presence at the center level.
Monitor trends, emerging platforms, and algorithm updates to ensure strategies remain current.
Maintain social media calendars and schedule posts across platforms.
Track, measure, and analyze the performance of organic social media campaigns using key metrics.
Provide recommendations to improve engagement and follower growth.
Collaborate with marketing and creative teams to align content with brand messaging.

Requirements

Bachelor's Degree in Marketing or a related field required.
0-3 years of experience in social media or digital marketing.
Familiarity with social media algorithms, trends, tools, and best practices.
Basic analytical skills and experience with social media analytics platforms (e.g., Sprinklr, Google Analytics).
A creative mindset with strong attention to detail.
Strong communication and interpersonal skills, with the ability to work within a team environment.

Nice to Have

Familiarity with social media algorithms, trends, tools, and best practices.
Basic analytical skills and experience with social media analytics platforms (e.g., Sprinklr, Google Analytics).
A creative mindset with strong attention to detail.
Strong communication and interpersonal skills, with the ability to work within a team environment.

Benefits & Perks

Medical, dental, and vision insurance
401(k) retirement plan
Life insurance
Long-term and short-term disability insurance

Working at Bright Horizons

Our people are the heart of our company. Because we're as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.

Apply Now