Social Media Content Creator

Pella Corporation

Urbandale, IA

Full Time

Mid Level

about 2 months ago

Job Description

About the Role

Pella Corporation is seeking a talented and innovative Social Media Content Creator to join their team in Urbandale, IA. The role involves creating visually appealing and engaging content for social media platforms to enhance brand presence and audience engagement. The candidate will work closely with the Social Media Strategist to understand social goals, business objectives, and KPIs, and will be responsible for capturing and editing original content that resonates with homeowner and professional audiences.

Key Responsibilities

Create, produce and edit a variety of content formats (e.g., images, videos, animations, infographics) for social media platforms including Facebook, Instagram, X, LinkedIn, Pinterest, and TikTok.
Work with the Content Team to request and project manage asset creation and delivery for larger content pieces.
Collaborate with the Social Media team to align content with overall brand strategy, social goals, and promotional schedules, including brainstorming and conceptualizing content ideas.
Stay connected with the Content team to understand available content and request new assets to fill social content gaps.
Capture high-quality social images and videos, including live event capture and posting, and be comfortable appearing on camera when necessary.
Edit and refine content to ensure adherence to brand aesthetics and messaging guidelines, obtaining necessary approvals.
Monitor social media trends, tools, and technologies to keep content fresh and relevant.
Support brand and influencer partnerships on content delivery requirements.
Gather and assess user feedback to continuously improve content quality and engagement.

Requirements

Proven experience as a Content Creator, Social Media Specialist, Producer, or similar role, with a strong portfolio of social media campaigns.
Proficiency in social in-app tools and graphic design software such as Adobe Creative Suite, Canva, etc.
Exceptional visual storytelling, photography, and videography skills for social content creation.
Familiarity with social media platforms and best practices for content optimization.
Strong creative thinking, problem solving, and attention to detail.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Excellent communication skills, self-starter, and collaborative mindset.
3+ years of related experience in social content creation or graphic design.
A Bachelor's degree in Graphic Design, Visual Arts, Marketing, Communications, or related field.

Nice to Have

Experience with live event capture and on-camera presentation skills.
Experience working with brand and influencer partnerships.

Qualifications

Bachelor's degree in Graphic Design, Visual Arts, Marketing, Communications, or related field.

Benefits & Perks

Not explicitly specified in the description.

Working at Pella Corporation

Pella Corporation is committed to workforce diversity, maintains a Tobacco-Free Work Environment, and emphasizes equal employment opportunity by treating all persons equally regardless of race, color, sex, religion, national origin, age, disability, political affiliation, pregnancy, creed, marital status, military status, sexual orientation, mental disorder, veteran status, ancestry, or handicap. The company values a respectful, inclusive, and harassment-free working environment.

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