Social Media Content Creator

About the Role

Key Responsibilities

• Develop, capture, and create high-quality, visually engaging, brand-aligned, and platform-appropriate social media content, including photos, short-form videos, graphics, and written copy for Facebook, Instagram, X, LinkedIn, and YouTube.
• Utilize creative storytelling to highlight programs, student testimonials, news, and Maricopa's brand values.
• Create detailed social media kits for PR marketing teams to ensure consistent brand messaging.
• Draft social media copy for thought leadership, ensuring consistent brand voice and messaging.
• Capture dynamic content, including vertical videos and photos, and tailor content for various social media platforms.
• Attend college and District events to capture social media content and post in real-time.
• Participate in brainstorming, development, and implementation of organic social media strategies to increase engagement and online presence.
• Assist with planning and maintaining a content calendar aligned with brand initiatives, news, and observances.
• Monitor public sentiment toward the Maricopa brand and actively engage with followers by responding to comments and messages.
• Monitor and analyze social media metrics and insights to refine strategies and optimize content.
• Provide regular performance reports with actionable insights to the marketing and communications team.
• Perform other duties as assigned.

Requirements

• Bachelor's Degree from a regionally accredited institution in public relations, marketing, journalism, or related field.
• Four (4) years of advanced journey-level experience in developing, planning, and implementing public relations and marketing activities, projects, and campaigns.
• OR an equivalent combination of degree and related full-time work experience sufficient to perform the essential duties.
• Demonstrated full-time work experience in a social media position of four (4) or more years.
• Experience creating social media content such as written copy, graphics, photography, and short-form videos for four (4) or more years.
• Experience using social media management and analytics tools for four (4) or more years.
• Proficiency with digital tools including Adobe Creative Suite, Canva, Final Cut, and CapCut.
• Excellent written and verbal communication skills.

Nice to Have

• Advanced proficiency with creative digital tools and applications, including Adobe Creative Suite, Canva, Final Cut, and CapCut.
• Experience in a similar social media role creating diverse content types.
• Strong project management skills and ability to work independently and collaboratively.

Qualifications

• Bachelor's Degree in a related field.
• Four (4) years of relevant experience in public relations, marketing, or social media content creation.

Benefits & Perks

• Nationwide Medical, Dental, and Vision Coverage.
• Paid Time Off: Vacation, Sick Leave, and Personal Time.
• 20 Paid Observed Holidays.
• Company-paid Life Insurance, AD&D, and Short-Term Disability plans, with options to purchase supplemental coverage.
• Long Term Disability and Retiree Health Insurance with 100% employer-matching contributions.
• Optional Retirement Plans: 403(b), 457(b), Roth 403(b), Roth 457(b).
• Tuition Reimbursement for employees and dependents.
• Annual Professional Development Funding.
• Flexible Work Schedules.
• Employee Wellness Programs including district-wide wellness activities, support groups, and health education.
• Pre-Retirement Planning Events.
• Potential loan forgiveness for federal Direct Loans after meeting requirements and working full-time for an eligible employer.