Social Media Content Creator and Strategist

About the Role

Key Responsibilities

• Drive the Partnership's storytelling strategy on social media, including creating and leading large-scale campaigns and initiatives.
• Manage and develop content strategy for Instagram and YouTube Shorts.
• Collaborate with the Design and Video Content Manager to adapt video content for social media and create new videos for social channels.
• Build and implement a strategy for launching and managing the Partnership's first TikTok channel.
• Maintain a consistent brand voice and visual identity across all social media platforms.
• Develop and manage a social media calendar aligned with the overall content strategy.
• Research audience and industry trends, perform competitor analysis, and incorporate insights into content creation.
• Build and manage relationships with external stakeholders and identify partnership opportunities.
• Create written, graphic, and video content including planning, scripting, filming, and editing to maximize engagement.
• Capitalize on compelling stories in real time and share them effectively on social media.
• Engage with the audience by responding to messages, inquiries, and comments.
• Create toolkits for internal and external stakeholders to amplify content.
• Analyze social media data and analytics to measure success and adjust future messaging accordingly.

Requirements

• Five to seven years of progressively responsible experience in social media or digital communications.
• Bachelor's degree in marketing, public relations, communications, or a related field, or equivalent professional/military experience.
• Strong understanding of Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube, with experience managing LinkedIn and Twitter accounts.
• Proficiency with graphic design tools such as Photoshop and Canva, and video editing tools.
• Experience operating and maintaining video cameras, recording equipment, and editing software.
• Strong project management skills with the ability to work under pressure and manage multiple priorities.
• Excellent creative writing skills tailored for social media audiences.
• Experience writing in AP Style with attention to detail and grammar.
• Familiarity with social media trends and innovations.
• Strong relationship-building and stakeholder management skills.
• Ability to work collaboratively across teams and departments in a matrix environment.

Nice to Have

• Familiarity with HubSpot.

Qualifications

• Bachelor's degree in marketing, public relations, communications, or a related field, or equivalent experience.
• Five to seven years of experience in social media or digital communications.

Benefits & Perks

• Salary range of $70,000-$95,000.
• Medical, dental, and vision coverage.
• Life insurance and long- and short-term disability insurance.
• 401(k) program with a 4 percent employer match.
• Opportunities for training and development.
• Commuter benefits.
• 15 days of annual leave, 10 days of sick leave, federal holidays, and the day after Thanksgiving off.
• Use of an on-site exercise facility.