Social Media Content Creator (Contractor)
Nanit
Job Description
About the Role
Welcome to Nanit, the high-growth baby tech company that is changing the way parents experience parenthood through the world's most advanced parenting products. In 2016, the Nanit baby monitor revolutionized the industry with computer-vision and machine-learning capabilities that helped parents understand their baby's sleep patterns and allowed them to achieve better sleep quality. Now, the company has become the leader in the connected parenting space, with an incredible customer base of highly engaged parents who look to Nanit as a source of information and expertise on their parenting journey. We're looking for a talented, social-savvy parent Content Creator to team up with Nanit's Social Media team. You'll pitch fresh, relatable ideas and craft high-quality videos that capture the real, unfiltered moments of modern parenthood. Your content will help us connect authentically with parents across platforms by highlighting how life - and parenting - truly looks different with Nanit. You'll receive creative briefs and guidance but also have plenty of freedom to bring your own unique ideas to the table. Follower count? Not a factor. We want gifted storytellers, not influencers. This is a paid freelance role as an independent contractor (not an employee of Nanit). Nanit will retain full rights to all content produced.
Key Responsibilities
- Produce 4-5 original, high-quality videos per month for Nanit's social channels (Instagram Reels, TikTok, YouTube Shorts).
- Join monthly virtual meetings with the Nanit social team to brainstorm, align on upcoming content/campaigns and share ideas.
- Execute creative briefs focused on key themes, product highlights, and storytelling angles.
- Regularly pitch fresh video concepts inspired by social listening, parenting trends, humor, and your own parenting journey - from baby sleep realities and baby milestones to toddler chaos and the evolving parent identity.
- Capture content that embodies the Nanit voice: smart, supportive, and genuine - showcasing the joys of parenting.
- Seamlessly weave Nanit products into stories when relevant, without hard-selling - just honest, relatable storytelling.
Requirements
- At least 1 year of social media experience (professional or personal), including concepting and storyboarding video content.
- Experience filming and editing short-form videos (Reels, TikToks, etc.).
- Proficiency with social editing apps like CapCut, TikTok, or similar.
- A sharp understanding of trends, memes, and online parenting culture.
- Comfortable appearing on camera and/or capturing family life authentically.
- Skilled at maintaining brand voice, tone, and visual consistency.
- Strong knowledge of video-first social best practices (hooks, CTAs, captions, etc.).
- Passion for parenting, tech, or lifestyle content.
Nice to Have
- Experience creating content related to parenting or family life.
- Familiarity with social media analytics and content performance metrics.
Qualifications
- Minimum 1 year of social media experience.
Benefits & Perks
- Flexible, hybrid work environment.
Working at Nanit
Nanit values authentic storytelling, creativity, and a genuine connection with parents. The company encourages bringing personal parenting experiences into content creation and emphasizes a supportive, innovative work environment.
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About Nanit
Website
nanit.com
Company Size
101-250 employees
Location
New York, NY
Industry
Computer Systems Design and Related Services
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