Social Media Content Editor - Opry Entertainment Group

About the Role

Key Responsibilities

• Lead the creation and delivery of high-impact video content across paid media, social platforms, websites, and email campaigns, ensuring alignment with brand standards.
• Identify creative opportunities to enhance video performance and continuously optimize content to support marketing objectives and drive engagement within platform-specific requirements, including vertical video, static, and dynamic assets.
• Collaborate with creative and cross-functional teams to develop video concepts and campaigns that build brand equity across diverse audiences and markets.
• Use audience insights to inform storytelling approaches for both B2C and B2B initiatives.
• Produce, shoot, and edit compelling video content, with a strong emphasis on authentic, organic, UGC-style visuals.
• Stay current with editing trends, storytelling techniques, tools, and best practices to deliver creative and effective video assets.
• Embrace innovation through emerging platforms, formats, and storytelling techniques to elevate brand expression.
• Work closely with Marketing, Sales, and internal stakeholders to solve creative challenges and deliver video and multimedia content optimized for digital and physical platforms.
• Tailor creative for various formats, including social media, web, email, in-venue screens, and more.
• Manage a dynamic content calendar and deliver weekly video assets alongside supporting visuals, including digital content, audience reads, presentations, marquee animations, and other marketing collateral.
• Create static and animated marketing assets as needed to support production design needs.
• Manage freelance and agency support by providing clear direction and feedback, building strong vendor relationships, and ensuring all deliverables align with creative briefs, brand standards, budgets, and timelines.
• Maintain and contribute to shared brand resources, including design templates, video libraries, brand guidelines, and asset management tools.
• Embrace feedback and foster collaboration across teams to refine creative output and maximize impact across all paid and owned channels.
• Perform other duties as assigned.

Requirements

• Degree with an emphasis in graphic design or a related field.
• 4+ years of professional experience in video editing, content creation, or digital media production, ideally within a marketing, agency, or brand environment.
• Demonstrated experience creating compelling, results-driven video content for paid media, social platforms, and digital marketing campaigns.
• Proficient in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign).
• Experience with iWorks, Figma, Canva, CapCut, and Microsoft Office.
• Familiar with Workfront, WordPress, HTML, Final Cut Pro, and motion design tools.
• Strong communication skills to clearly convey creative decisions and incorporate feedback.
• Ability to collaborate seamlessly with copywriters, designers, and marketers.
• Proactive and independent work style while thriving in team environments.
• High attention to detail in creative execution and asset management.
• Experience managing production logistics, sourcing materials, and coordinating with vendors.

Nice to Have

• Experience in managing production logistics, sourcing materials, and coordinating with vendors.
• Familiarity with emerging platforms, formats, and storytelling techniques.