Social Media Content Specialist

MicroStrategy

Tysons, VA

Full Time

Mid Level

27 days ago

Job Description

About the Role

Strategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation. As a market leader in enterprise analytics and mobility software, the company pioneers the BI and analytics space, empowering better decision-making and revolutionizing business operations. Strategy is also leading a groundbreaking shift in treasury reserve strategy by adopting Bitcoin as a key asset, reshaping the financial landscape. The organization values curiosity, innovation, and excellence, fostering an environment where contributions are recognized and valued. The company culture is bold, agile, engaged, impactful, and united, with a focus on leading into the new era of AI and financial innovation.

Key Responsibilities

Develop a strong understanding of Strategy's software, analytics, and technology suite to clearly communicate its value on social media and video platforms.
Create and publish social and video content for YouTube, X (Twitter), Instagram, and TikTok, translating technical concepts into engaging, easy-to-understand media.
Collaborate with product, engineering, sales, and creative teams to turn feature insights and data into audience-friendly stories and assets.
Support campaigns focused on thought leadership, product launches, and account-based marketing (ABM).
Use analytics to monitor content performance and recommend improvements to enhance reach and engagement.
Assist in developing toolkits and resources for internal teams to help connect with customers and prospects through social channels.
Stay current with trends on social and digital platforms, consistently contributing fresh and creative ideas.

Requirements

Bachelor's degree in Computer Science, Business, Finance, Engineering, Information Systems, or a related technical field.
2-3 years' experience in social media, digital marketing, or campaign management (ideally for B2B, SaaS, analytics, or tech products).
Experience helping create or manage content for YouTube, X (Twitter), Instagram, or TikTok for a business, club, or technical side project.
Ability to break down technical topics and explain them clearly, in writing and/or on video.
Comfortable using basic video editing tools (e.g., Canva, Descript, CapCut) and open to learning more.
Good communication and collaboration skills.
Interest in analyzing content performance and making data-informed decisions.

Nice to Have

Experience working within technical teams or in a highly technical B2B environment.
Familiarity with ABM strategies and personalization techniques for enterprise marketing.
Prior roles bridging engineering, product, and creative disciplines in a digital or social media context.
Comfort using social and video analytics platforms for performance monitoring and reporting.

Working at MicroStrategy

Strategy's culture is built on boldness, agility, engagement, impact, and unity. The company fosters an environment of innovation, recognizes contributions, and is committed to leading in AI and financial innovation. They value curiosity, creativity, and excellence, encouraging employees to push boundaries and be part of a forward-thinking organization.

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