Social Media Coordinator

About the Role

Key Responsibilities

• Manage the program's social media accounts including Facebook, LinkedIn, Twitter, and Instagram by developing regular posting schedules and driving audience engagement.
• Design and produce digital media content such as high-quality written content, graphics, videos, and other interactive materials for social media campaigns.
• Monitor the program's brand and presence on social media platforms.
• Build awareness with relevant influencers, including state leaders and partner entities or agencies.
• Engage online communities to ensure respectful and appropriate interactions.
• Respond to public comments on each media account.
• Attend Cadet field trips and events as directed by the program Director.
• Review digital media analytics to evaluate campaign performance, identify trends, and make data-driven decisions.
• Capture, edit, and publish photos and videos for website, social media, and publications.
• Act as the program photographer.
• Monitor, edit, and update all website materials to ensure relevance and currency.

Requirements

• Ability to operate and utilize digital graphic software applications on Macintosh and/or PC systems, including Adobe Suite (InDesign, Photoshop, Illustrator) and Canva.
• Experience in designing and producing digital media content including graphics, videos, and written content.
• Formal training or experience in photography and photo editing, or willingness to attend basic photography/editing training within 90 days.
• Technical or associate degree in visual communications, design, graphic or commercial art, or closely related field with three years of relevant experience, or sixty semester hours with relevant experience, or an equivalent combination of education and experience.
• Ability to develop original creative work from general descriptions with minimal supervision.
• Effective verbal and written communication skills.
• Ability to manage multiple projects and meet deadlines.
• Knowledge of effective supervisory principles and practices, and archiving data.

Nice to Have

• Knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator).
• Experience with web page development and video production hardware and software.

Qualifications

• Technical or associate degree in visual communications, design, graphic or commercial art, or closely related field.
• Three years of experience in producing projects such as brochures, signage, or related digital media work.
• Or sixty semester hours with relevant experience in digital media production.

Benefits & Perks

• Full-time state position with retirement plan matching contributions.
• 11 holidays and at least 15 days of annual and sick leave per year.
• Comprehensive benefits package including insurance premium offset, health savings account, dental, vision, life insurance, and flexible spending account.