Social Media Coordinator

About the Role

Key Responsibilities

• Support the team with ongoing briefs and content executions of platform first, audience specific creative across major social media platforms such as Instagram, TikTok, YouTube, and SnapChat.
• Keep on the pulse of social conversations and advocate for ways to help the LEGO Group stand out.
• Identify trending content opportunities.
• Manage and maintain day-to-day needs such as asset management, working with publishing, and updating content calendars.
• Collaborate cross-functionally with key teams such as Community Management, Creative, Brand Marketing, Product Groups, and Paid Social.
• Track and analyze social media performance and competitor analyses and deliver actionable insights.
• Champion the Brand and social media best practices.

Requirements

• Several years of experience in social media marketing for a consumer-facing brand.
• Expertise in social media tools and platforms.
• Deep understanding of platform algorithms, short-form and long-form content, and how to connect with different audiences.
• Strong communication skills and the ability to work cross-functionally.
• Excellent project management, time management, and organizational skills.
• Data-driven and committed approach.
• Passion for storytelling, connecting with different audiences, and social media.
• Ability to thrive in a fast-paced environment.
• Ability to take initiative and think outside of the box.

Nice to Have

• Previous experience with Sprinklr, Opal, and other social media tools.
• Social Media Agency and/or influencer management experience.

Qualifications

• Not explicitly specified, but implied: relevant experience in social media marketing and familiarity with social media tools.

Benefits & Perks

• Family Care Leave with enhanced paid leave options.
• Life and disability insurance coverage.
• Access to the Headspace App and wellbeing initiatives.
• Generous colleague discount from day 1.
• Bonus scheme for eligible employees.
• Hybrid working model with an average of 3 days per week in the office.
• Workplace location at 1001 Boylston St. in Boston, MA.