Social Media Coordinator

About the Role

Key Responsibilities

• Create, schedule, and publish platform-specific content across Facebook, Instagram, LinkedIn, TikTok, Threads, and other emerging platforms.
• Maintain a consistent posting calendar supporting organizational priorities, Goodwill International priorities, seasonal initiatives, and campaign goals.
• Support efforts to optimize content for reach and engagement using current algorithm and platform insights.
• Plan, shoot, and edit original, mobile-first video content such as Reels, YouTube Shorts, and behind-the-scenes storytelling, focusing on retail operations.
• Design visual and written content using Canva or Adobe Creative Suite as needed.
• Collaborate with the marketing team and internal departments to translate programs and success stories into digestible, audience-friendly content.
• Draft digital marketing copy and social media captions, blog posts, or emails.
• Maintain relationships with followers, donors, shoppers, job seekers, and partner organizations through digital engagement.
• Coordinate partnerships and content creation with local creators, thrifters, advocates, and influencers, including proposals, payments, and reporting.
• Work with the Director of Marketing & Creative Services to coordinate the purchase or usage of user-generated content for marketing initiatives.
• Ensure all digital content reflects the Goodwill Central Oklahoma brand voice, values, and mission.
• Stay up-to-date on digital trends, platform updates, and best practices to keep social media presence relevant.

Requirements

• Bachelor's degree in marketing, communications, or a related field, or an equivalent combination of education and relevant experience.
• Excellent and proven writing abilities.
• Strong organizational skills and ability to manage multiple projects and prioritize tasks.
• Proficiency in Microsoft Office products.
• Experience with monitoring platforms like Meltwater or Hootsuite is strongly preferred.
• Experience with graphic design and/or Adobe Creative Suite or Canva is preferred.
• Experience working in project management platforms like Monday.com, Asana, or Planner is a plus.
• Experience in retail or non-profit sector is a plus.
• Experience with photography and video editing is preferred.
• Valid Oklahoma Driver's License and Car Insurance Verification, with a good driving record and passing MVR check.
• Must pass background check and drug screening.

Nice to Have

• Experience with monitoring platforms like Meltwater.
• Experience with graphic design tools such as Adobe Creative Suite or Canva.
• Experience with project management platforms like Monday.com, Asana, or Planner.
• Experience working in retail or non-profit sectors.
• Experience with photography and video editing.

Qualifications

• Bachelor's degree in marketing, communications, or a related field, or an equivalent combination of education and relevant experience.

Benefits & Perks

• Work in a climate-controlled atmosphere.
• Local travel between retail locations with own transportation.