Social Media Coordinator

About the Role

Key Responsibilities

• Strategize and execute social media plans to meet goals while ensuring brand consistency.
• Create and share engaging content daily across various platforms.
• Drive follower growth and engagement through actionable plans on social media channels.
• Interact with followers, address inquiries promptly, and present campaigns for review.
• Stay updated on social media trends, audience preferences, and emerging tools.
• Innovate brand awareness tactics such as promotions and competitions.
• Develop monthly content calendars for various entities, along with captivating captions.
• Coordinate tasks using WRIKE for social media posts.
• Analyze Facebook Insights monthly, highlighting key metrics for improvement.
• Monitor social media pages, respond to messages, and manage reviews.
• Curate relevant content from Tire Business magazine and other sources for sharing.
• Utilize USPS EDDM tool for postcard projects and Zebra printer for shipping.
• Coordinate Reputation Management Support Marketing Team as required.

Requirements

• Bachelor's Degree in Marketing, Communications, Public Relations, or related field.
• 1-3 years' experience in social media strategy and/or management.
• Demonstrable social media skills.
• Strong understanding of marketing strategy and its application in outreach efforts.
• Proficient computer skills.
• Ability to accept and integrate constructive feedback.
• Professional presentation and communication skills.
• Effective time management and multitasking abilities.

Nice to Have

• Background in graphic design.

Qualifications

• Bachelor's Degree in Marketing, Communications, Public Relations, or related field.