Social Media Coordinator

Hearst Communications

Houston, TX

Full Time

Entry Level

55k-65k

28 days ago

Job Description

About the Role

We're looking for a creative and driven social media coordinator to join our growing advertising operations social media team at Hearst Newspapers. You'll be focused on fulfilling content requests (often referred to as "sponsored" or "co-branded" posts) from our advertisers on 6+ publisher social profiles. Other key responsibilities include supporting paid and organic strategists with their current agency clients. This role offers an opportunity to fine-tune both organic and paid social media skills while working with nationally recognized media brands and clients.

Key Responsibilities

Own advertiser's content request fulfillment process from start to finish, including ensuring asset provision, writing/editing social post copy, modifying links/visuals, obtaining editorial and client approval, and publishing on publisher's social profiles.
Manage boosting budgets for sponsored content, including building target audiences, pacing spend, and sharing reporting on results if requested.
Support the social media team with agency client requests such as copywriting, organizing content assets, and setting up paid social media audiences and campaign structures.
Manage several publisher's promotional-focused social media profiles by reviewing/responding to comments and ensuring daily content posting through manual or automated means.

Requirements

1 year of proven experience in creating and executing social media content and paid campaign management from start to finish.
Bachelor's degree or equivalent experience in marketing, communications, advertising, or related field.
Superior written and verbal communication skills and ability to work effectively with editorial teams.
Experience creating posts on Facebook, Instagram, and LinkedIn; Twitter and other social channels are a plus.
Experience using Facebook Ads Manager and other paid social media tools.
Ability to perform light design work, typically in Canva.
Self-starter with the ability to execute quickly, brainstorm, and communicate with clients and sellers.
Content marketing and SEO writing experience is a plus.

Nice to Have

Experience with creating posts on Twitter and other social channels.
Content marketing and SEO writing experience.

Qualifications

Bachelor's degree or equivalent experience in marketing, communications, advertising, or related field.

Benefits & Perks

Medical, Dental, and Vision coverage.
Competitive retirement plan with matching program.
Generous Paid Time Off, including holidays and vacation.
Paid Parental Leave for new parents.
Monthly Child & Dependent Care Reimbursement.
Mental wellness benefits.
LGBTQ+ & Inclusive Health Services.
Fertility Coverage & Menopause Support.
Pet Wellness Reimbursement & Rover Credits.
And more, click here for additional benefits and details.

Working at Hearst Communications

At Hearst Newspapers, we support our employees through personal and professional development and promote physical, financial, and emotional wellbeing for our team and their families. We are committed to investing in new and innovative ways to tell stories, grow newsrooms, diversify tools, and evolve platforms to serve the millions of people who trust us each month to help them make decisions, take action, and be inspired.

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