Social Media Coordinator

Truist Financial

Sunrise, FL

Full Time

Mid Level

42k-50k

29 days ago

Job Description

About the Role

The Florida Panthers are a professional hockey team with a strong community presence, emphasizing a culture of selfless service and engagement through initiatives like 'Heroes Among Us' and the Florida Panthers Foundation. The organization operates multiple facilities in Broward County, Florida, and has a rich history of postseason success, including being two-time defending Stanley Cup Champions. The role of the Social Media Coordinator involves supporting the team's digital marketing efforts to enhance brand awareness, fan engagement, and content production across various social media platforms.

Key Responsibilities

Support the day-to-day management of all Florida Panthers owned social media channels, including X, Instagram, TikTok, Facebook, YouTube, and LinkedIn.
Stay up to date with relevant social media trends and apply best practices to the Panthers' brand and ancillary accounts.
Assist in leading event coverage for Panthers games, concerts, and related events.
Collaborate with internal departments to coordinate efforts and cross-promotional opportunities for theme nights, community initiatives, and sponsorship activations.
Monitor social conversations around the Panthers, NHL, and current social/cultural landscape to inform content and engagement strategies.
Brainstorm, create, and execute content ideas for various company initiatives.
Assist in influencer marketing strategies and manage relationships with local teams, affiliates, NHL social channels, and vendors.

Requirements

1-3 years of relevant experience managing brand social media accounts.
Strong understanding of social media culture, platforms, trends, and strategy.
Excellent writing and verbal communication skills.
Highly organized and detail-oriented with a focus on quality and consistency.
Passion for social media, pop culture, and sports.
Proficiency in using data-driven strategies to drive KPIs and decision making.
Experience with DSLR and mirrorless cameras and Adobe Creative Suite is preferred.
Ability to work under fluid deadlines and complete tasks efficiently.
Bachelor's degree in communications, journalism, marketing, or related field.
Flexibility to work nights, weekends, and holidays as needed.

Nice to Have

Experience using DSLR and mirrorless cameras.
Experience with Adobe Creative Suite.

Qualifications

Bachelor's degree in communications, journalism, marketing, or related experience.

Benefits & Perks

Flexible working hours including some nights, weekends, and holidays.
A diverse and inclusive work environment that values all employees.

Working at Truist Financial

At the Florida Panthers, we strive to make every employee feel valued and respected for who they are and their contributions. We believe that a diverse and inclusive company fosters innovation and success, and we aim to infuse diversity, equity, and inclusion into all aspects of our culture and business.

Apply Now