SOCIAL MEDIA COORDINATOR - ACC DIGITAL NETWORK - RAYCOM SPORTS

Gray TV

Charlotte, NC

Full Time

Entry Level

29 days ago

Job Description

About the Role

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes top-rated television stations, a large Telemundo Affiliate group, and Gray Digital Media, a full-service digital agency. Gray's media properties also include video production companies Raycom Sports, Tupelo Media Group, PowerNation Studios, and studio production facilities such as Assembly Atlanta and Third Rail Studios. Raycom Sports, based in Charlotte, N.C., is a leader in sports storytelling, production, and multi-platform content distribution, with a 45-year legacy and partnerships across major sports leagues and organizations.

Key Responsibilities

Work with the ACCDN social lead to develop and implement social media strategies to grow audience engagement and brand visibility across all ACCDN platforms (YouTube Shorts, Instagram, X, TikTok, Facebook).
Create original content—graphics, short-form video, motion, and copy—tailored for each social platform.
Maintain a consistent and compelling voice for ACCDN across platforms, aligned with ACC brand standards and storytelling goals.
Ensure seamless integration of ACCDN content with primary ACC social handles and assist with partner social handle management as needed.
Monitor analytics and audience feedback to evaluate performance and refine social strategies accordingly.
Collaborate closely with internal teams (video production, digital, creative) and external partners, including the ACC office and member institutions.
Plan and execute content around live games, major announcements, and seasonal initiatives.
Stay current on social media trends, platform updates, and best practices, and apply them to elevate ACCDN's presence.

Requirements

Bachelor's degree in Marketing, Journalism, Digital Media, or a related field.
Experience managing social media accounts or creating content for a sports brand or media organization.
Experience producing short-form vertical content for platforms like TikTok, Reels, and Shorts.
Proficient in Adobe Creative Suite, especially Photoshop, Premiere, and After Effects.
Deep knowledge of ACC sports and the broader collegiate and professional sports landscape.
Exceptional writing, editing, and proofreading skills.
Strong time management and multitasking abilities with attention to detail.
Excellent interpersonal skills with the ability to collaborate effectively in a fast-paced, team-oriented environment.
Ability to work flexible hours, including nights and weekends.

Nice to Have

Track record of growing social followings and engagement metrics.
Experience leveraging social media analytics and/or scheduling, analytics, and listening tools to inform strategies and optimize content.
Creative thinker with a passion for innovation and visual storytelling.
Experience or willingness to be on camera for social content as needed.

Qualifications

Bachelor's degree in Marketing, Journalism, Digital Media, or a related field.

Benefits & Perks

Not explicitly specified in the description.

Working at Gray TV

Gray Media provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics. The company emphasizes nondiscrimination, prohibits workplace harassment, and encourages vaccination against COVID-19. Gray Media values diversity, inclusion, and a respectful work environment.

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