Social Media Director

About the Role

Key Responsibilities

• Developing and implementing a comprehensive social media strategy aligned with the company's goals and objectives.
• Manage and oversee all social media accounts and platforms, including Facebook, Twitter, LinkedIn, and Instagram.
• Create and curate engaging and high-quality content for social media channels, including posts, videos, graphics, and other multimedia assets.
• Plan and execute social media campaigns to drive brand awareness, increase audience engagement, and generate leads.
• Monitor and analyze social media metrics and trends to identify opportunities for optimization and improvement.
• Stay up-to-date with the latest social media trends, tools, and best practices, and incorporate them into the company's social media strategy.
• Collaborate with internal teams, including Growth Marketing, PR & Communications, to ensure consistent messaging and brand voice across all social media channels.
• Monitor social media conversations and respond to inquiries, comments, and complaints in a timely and professional manner, escalating when necessary.
• Provide regular reports and insights on social media performance, campaign effectiveness, and audience behavior to key stakeholders.
• Manage campaigns with a data-driven approach and compile insights to inform strategic decisions.
• Manage the employee advocacy program on Hootsuite Amplify, ensuring content and users are current.
• Drive end-to-end annual and quarterly planning for organic social media.
• Collaborate cross-functionally with growth marketing, creative services, and public relations to refine messaging across social media.
• Liaise with Public Relations team to elevate Business Unit leaders as thought leaders on social media.
• Create a Social Media Center of Excellence across the enterprise, with content and strategy managed by Global Marketing.
• Collaborate with social media agencies on evolving social media strategy.
• Attend and capture footage at top-tier events, with photography, video capture, and editing experience preferred.

Requirements

• 7+ years' experience in B2B marketing and/or Corporate Social Media.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Strong understanding of social media platforms, tools, and analytics.
• Knowledge of paid marketing tactics, including Google and LinkedIn Ads.
• Excellent organizational and project management skills.
• Excellent interpersonal and relationship management skills.
• Strong analytical skills and attention to detail.
• Experience with marketing automation software such as Hubspot or Marketo, and social media scheduling tools.
• Ability to analyze data, overcome data noise, and make data-driven decisions.
• Excellent written and verbal communication skills, with the ability to create compelling content for different social media platforms.
• Demonstrated ability to develop and execute successful social media strategies that drive engagement and achieve business goals.
• Creative mindset with a keen eye for design and visual aesthetics.
• Ability to multitask, prioritize, and work in a fast-paced environment.
• Strong leadership and team management skills, with two direct reports.

Nice to Have

• Photography, video capture, and editing experience.
• Experience attending and capturing footage from top-tier events.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits & Perks

• Health, dental, and vision insurance.
• 401(k) matching program.
• Professional development reimbursement.
• Flexible personal/vacation time off, sick leave, and paid holidays.
• Employee assistance programs.
• Parental leave.
• Discounts on fitness clubs, travel, and more.