Social Media Influencer

About the Role

Key Responsibilities

• Develop and implement social media strategies to increase brand visibility and engagement across various platforms with a BIG focus on LIVE social media content.
• Create compelling content tailored for each social media channel, including graphics, videos, and written posts and a BIG focus on LIVE social media content.
• Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite for scheduling, monitoring, and analyzing social media performance.
• Conduct SEO and keyword research to optimize content for search engines and improve organic reach.
• Engage in social listening to monitor brand mentions, industry trends, and audience sentiment.
• Analyze web analytics using Google Analytics to assess the effectiveness of campaigns and adjust strategies accordingly.
• Collaborate with cross-functional teams including public relations, e-commerce, and graphic design to ensure cohesive branding.
• Manage relationships with influencers and partners to enhance brand collaborations.
• Proofread all content to ensure accuracy and alignment with brand voice before publication.
• Stay updated on the latest trends in social media marketing, digital marketing, and video editing techniques.

Requirements

• Proven experience in social media management with a strong portfolio showcasing content creation skills.
• Proficiency in Adobe Photoshop, Adobe Illustrator, video editing software, and graphic design principles.
• Familiarity with Facebook Advertising and other paid social media campaigns is highly desirable.
• Strong understanding of public relations principles and relationship management techniques.
• Experience in e-commerce environments is a plus.
• Excellent communication skills with an emphasis on branding and storytelling through digital channels.

Nice to Have

• BIG social media following that can be leveraged for brand promotion.

Qualifications

• Experience in social media management
• Content creation skills
• Knowledge of digital marketing tools and strategies

Benefits & Perks

• Part-time position
• Pay starting from $17.00 per hour