Social Media Lead

About the Role

Key Responsibilities

• Develop and oversee organic and paid social strategies tied to brand, growth, and performance goals, with an emphasis on driving app downloads.
• Define KPIs, reporting cadence, and data-backed testing to continuously improve social channel performance.
• Utilize social listening and channel monitoring to understand the community and inform stakeholders of insights.
• Oversee monthly reporting to identify trends and insights to inform future content and business decisions.
• Partner with cross-functional teams to ensure social media and influencer partnerships align with business objectives, including audience and growth goals.
• Manage brand content calendar, publishing tools, and oversee community engagement.
• Collaborate with creators and internal teams to produce social-first content such as videos, memes, and UGC.
• Identify trends and formats that boost relevance and reach.
• Build and manage influencer partnerships to expand reach and deepen engagement.
• Activate fans through campaigns that promote trust, drive app downloads, and increase ticket sales.

Requirements

• 6+ years in social media management; agency experience preferred.
• Deep understanding of each social platform's features, audiences, and best practices.
• Proven experience in setting social media strategy and content direction.
• Proven success with paid social campaigns, especially app-focused.
• Experience with enterprise social management tools (e.g., Sprout, Khoros, Hootsuite) and analytics platforms.
• Strategic and analytical thinker with experience in social media metrics, performance analysis, and optimization.
• Knowledge and passion for entertainment and sports.
• Creative, adaptable, and comfortable working nights/weekends during major events.
• Proactive collaborator with a positive attitude and enthusiasm for social platforms and tools.

Nice to Have

• Agency experience in social media management.

Qualifications

• Educational background is not explicitly specified, but extensive experience in social media management is required.

Benefits & Perks

• Annual bonus incentives and equity.
• FLEX PTO and mental health days.
• Medical, dental, and vision insurance.
• 401K matching.
• Monthly credits and discounts for attending live events.
• Workplace perks.