Social Media Manager

About the Role

Key Responsibilities

• Advocate for best-in-class organic social in every setting.
• Act as a thought leader to proactively identify and communicate learnings, best practices, platform trends and/or a necessary social point-of-view.
• Regularly report on both the status of work and wider performance, sharing actionable insights with peers, internal, and external partners.
• Develop and execute strategies to drive positive engagement for our content, channels, creators, and business objectives.
• Lead fan engagement, GTM, and content calendar plans, ensuring alignment with GOSS and wider Spotify priorities.
• Stay ahead of evolving social algorithms, best practices and community behaviours, taking proactive initiative to optimize our social presence.
• Demonstrate a deep understanding of the behaviors, passions, fandoms, and trends, with a particular focus on how podcasts and audiobooks fans engage.
• Monitor social listening to gauge sentiment, identify relevant themes and trends, track, analyze, and optimize social performance to support team KPIs.
• Ensure all content adheres to both the Social Style Guide and Strategy.
• Rigorously vet content for brand safety, alignment with department strategy, and broader business objectives.
• Manage time and resources with care and precision, ensuring thoughtful coordination across distributed teams, time zones, and dependencies.
• Use the RACI model to clearly identify roles and responsibilities across projects.
• Maintain clarity and accountability in communication, ensuring visibility across teams and leadership.

Requirements

• 5+ years experience leading strategy for organic social media, preferably in a global or entertainment/media environment.
• Proven track record of leading innovative social campaigns, with an adept understanding of how to holistically engage brand, region, creator, and specialty channels.
• Algorithm expertise and experience leading timely optimizations for Instagram, TikTok, X, WhatsApp, and YouTube.
• High confidence in effectively, proactively communicating social insights to influence decision-making internally, between departments, and externally.
• Expert communication, project management, and account management skills, particularly for a distributed environment.
• Excellent discernment in a constantly changing environment, especially as it relates to brand safety, content evaluation, sentiment, and marketing strategy.

Qualifications

• Relevant work history in social media strategy and management

Benefits & Perks

• Health insurance
• Six month paid parental leave
• 401(k) retirement plan
• 23 paid days off
• 13 paid flexible holidays
• Paid sick leave