Social Media Manager

About the Role

Key Responsibilities

• Own end-to-end strategy, execution, and optimization of paid social media campaigns across platforms such as Meta, LinkedIn, and X, ensuring performance aligns with broader business objectives.
• Develop, design, and curate engaging content for CHG Healthcare social media platforms including owning all social media content calendar creation and execution.
• Act as the brand guardian, ensuring that all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience.
• Respond to all comments and DMs on all paid and organic channels (including whitelist and influencer content).
• Serve as the primary point of contact for third-party partners, managing communication, project coordination, and ensuring alignment with brand goals and timelines.
• Comfortable assigning and managing budgets, monitoring spend pacing, and continuously refining targeting and creative to drive efficient results.
• Develop testing roadmaps to evaluate new platforms and formats—such as Reddit, TikTok, and emerging channels—to assess their viability and performance impact.
• Analyze campaign performance and audience insights to provide data-driven recommendations aligned with strategic objectives, delivering actionable insights to leadership and stakeholders.
• Adjust projections dynamically based on performance, seasonality, or business changes.
• Own stakeholder reporting monthly, quarterly, and campaign-specific reporting.
• Take proactive ownership of tasks, identify opportunities for improvement, and step up to guide projects, people, or processes.
• Inspire collaboration and team camaraderie.

Requirements

• Social media agency background is strongly preferred.
• Deep knowledge of social platforms, specifically LinkedIn, Facebook, and Instagram.
• Proven experience in creating compelling content across social media platforms utilizing creative tools like Canva or Adobe Creative Cloud.
• Experience with reporting tools like Adobe Analytics, Google Analytics, Tableau, etc.
• Experience with social media specific reporting tools like Hootsuite, Sprout Social, or similar.
• Extensive knowledge of Meta Ads Manager + LinkedIn Campaign Manager.
• Proven ability to build innovative social strategies that line up with business and brand goals.
• Has an eye for strategic direction and quality control.
• Keen understanding of social media trends.

Nice to Have

• Bachelor's degree in communications, marketing, journalism, or related field (or relevant experience).
• 5-8 years of work experience in social media marketing, social media advertising, or similar roles.
• Past leadership experience or strong mentorship/team coaching experience.

Benefits & Perks

• 401(k) retirement plan with company match
• Traditional healthcare benefits such as medical and dental coverage, and some unique benefits like onsite health centers, corporate wellness programs, and free behavioral health appointments.
• Flexible work schedules - including work-from-home options available
• Recognition programs with rewards including trips, cash, and paid time off
• Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
• Tailored training resources including free LinkedIn learning courses
• Volunteer time off and employee-driven matching grants
• Tuition reimbursement programs