Social Media Manager

About the Role

Key Responsibilities

• Orchestrating the day-to-day execution of social media activities, including content posting, community management and trend-watching.
• Manage posting schedule in collaboration with content teams and agency to curate posts to be used for social media purposes - utilize analytics to inform strategy and content development across channels.
• Build and nurture social media platform-specific communities, posting types and audiences to ensure increased engagement for Tyson Foods brands.
• Cultivate and engage with an online community, fostering positive relationships with followers, and implementing strategies to enhance brand presence and customer satisfaction across various social media platforms.
• Respond to direct messages, comments, and share user-generated content.
• Own digital strategy around social media activation and its integration with other marketing channels like paid media, marketing automation, website, and search.
• Provide analysis and recommendations as brand presence and followers evolve and encourage innovative thinking across content types in collaboration with content and agency partners.
• Research and administer social media tools and strategies daily in support of brand social media handles.
• Monitor and evaluate social media results daily in coordination with business goals and benchmarks.
• Communicate project development, timelines, and results to team, management, and agencies.
• Work closely with team members to meet brand marketing and digital goals for owned channels.
• Keep pace with social media and marketing industry trends and developments.

Requirements

• Bachelor's degree in Marketing or other related field.
• 3+ years of social media & marketing experience with a track record of increasing responsibility.
• Experience as a Social Media Strategist using social media for brand awareness and impressions to increase followers, revenue, and sales.
• Excellent knowledge of Facebook, X, TikTok, LinkedIn, Pinterest, Instagram, YouTube, Reddit, and other social media best practices.
• Experience working with social media monitoring tools and social media management tools (e.g., Sprinklr, Sprout).
• Understanding social media KPIs and how to use them to inform content creation.
• Experience with social analytics using tools like Google Analytics, Adobe Analytics, and native social analytics platforms.
• Experience with social listening and researching social audiences online.
• Great interpersonal, presentation, and communication skills.

Nice to Have

• Experience working with social media monitoring and management tools.
• Experience understanding social media KPIs and analytics.

Qualifications

• Bachelor's degree in Marketing or related field
• 3+ years of social media & marketing experience

Benefits & Perks

• Paid time off
• 401(k) plans
• Affordable health, life, dental, vision, and prescription drug benefits