Social Media Manager

About the Role

Key Responsibilities

• Develop a strong social media strategy to drive engagement, loyalty, and performance metrics.
• Lead outside media partners, AOR, and internal Social Media Specialist in development, execution, and analysis of social media campaigns across platforms such as Meta, Pinterest, TikTok, YouTube, and X.
• Oversee the development, measurement, and enhancement of all social media campaigns.
• Conduct research and source appropriate tools for social management, listening, and analytics.
• Lead the strategic development of social media briefs for creative solutions and content ideas.
• Partner with the Creative Team and Sr. Producer to generate ideas and create social media assets.
• Set social media goals and KPIs by period, quarter, and year-over-year growth.
• Lead workflow process improvements, including optimization of Workfront project management system.
• Review and approve all social media creative to ensure alignment with brand objectives, voice, tone, and guidelines.
• Collaborate with departments for social engagement at events such as sports marketing, grand openings, and store events.
• Capture photos and videos of promotional activities and philanthropic events for sharing on social media.
• Coordinate with internal teams on social media requests and provide recommendations aligned with business objectives and KPIs.
• Monitor, report, and analyze key performance indicators for all social media activities.
• Create and present competitive analysis reports.
• Manage social media budgeting, invoicing, and reconciliation.

Requirements

• Minimum of 5+ years of experience as a Social Media Manager.
• Bachelor's degree or equivalent retail social media management experience.
• Ability to read, analyze, and interpret business periodicals, journals, and regulations.
• Proficiency in social media tools such as Hootsuite, Buffer, or Sprout.
• Basic skills in Adobe Suite, Photoshop, or Canva.
• Knowledge of analytics software like Google Analytics and Facebook Insights.
• Experience overseeing social media campaigns and creative assets.
• Strong project management and organizational skills.
• Ability to oversee and coordinate with third-party agencies and vendors.

Nice to Have

• Experience with Adobe Creative Suite and design software.
• Knowledge of social media advertising and paid campaign management.
• Experience in retail or brand marketing environments.

Qualifications

• 5+ years of experience as a Social Media Manager.
• Bachelor's degree or equivalent experience.

Benefits & Perks

• Not specified in the description.