Social Media Manager (Full-Time, M-F)

About the Role

Key Responsibilities

• Clearly and effectively articulate Washington Regional's mission, purpose and strategy via our social media platforms
• Plan, create and publish engaging, creative, and informative content customized to each platform's audience including copy, images, and reels or videos on a daily basis to promote brand awareness and key service lines, drive engagement, and to grow our audience
• Review and edit content calendars submitted by clinics and other facilities to ensure content aligns with marketing objectives and Washington Regional brand standards
• Monitor social media accounts and respond to comments, questions and messages in a timely and appropriate manner in accordance with the marketing department's moderation procedures and patient privacy guidelines
• Report and analyze appropriate social media metrics and insights to drive and refine future content
• Seek out additional platforms to expand Washington Regional's social media presence
• Continuously research and refine social media best practices and implement new social media trends and features
• Other duties as assigned

Requirements

• Education: Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related field, required
• Licensure and Certifications: Valid driver's license and auto liability insurance, required
• Experience: Minimum three years' experience creating and implementing content on social media platforms including Facebook, Instagram, LinkedIn and Twitter
• Previous experience in health care, preferred

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related field