Social Media Manager (gn) US - More Nutrition

About the Role

Key Responsibilities

• Develop and execute a localized social media strategy that builds brand awareness, drives community engagement, and supports business objectives in the U.S.
• Lead the development, implementation, and analysis of the U.S. social media strategy across platforms such as Instagram, TikTok, and more.
• Create compelling, brand-aligned content tailored to the U.S. audience that strengthens the company's positioning in the sports nutrition and wellness space.
• Work closely with the founder to ensure brand authenticity and strategic alignment as the company grows in the U.S. market.
• Manage and grow U.S.-based social media channels, actively building a loyal and engaged community.
• Analyze performance metrics and turn insights into actionable improvements for content and campaigns.
• Ensure consistency in brand tone, messaging, and visual identity across all social touchpoints, in line with global standards.
• Collaborate with cross-functional teams and local partners to localize campaigns and content in a culturally relevant way.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Relevant experience in social media marketing, with a track record of managing and growing brand accounts, ideally in FMCG, wellness, or sports nutrition.
• Deep understanding of U.S. consumer behavior and social media trends, especially on platforms like TikTok and Instagram.
• Proficiency with social media tools and analytics, with a data-driven approach to content creation and optimization.
• Collaborative mindset and enjoyment of working in international teams within a start-up or scale-up environment.
• Fluent English language skills; additional languages such as German or Spanish are a plus.
• Personal passion for health, fitness, and the wellness lifestyle.

Nice to Have

• Additional languages such as German or Spanish.

Qualifications

• Educational background in Marketing, Communications, or related fields.

Benefits & Perks

• Join a high-performing company with a diverse and inclusive culture.
• Opportunities for professional growth and responsibility.
• Work in an exciting environment that blends lifestyle and career.
• Be part of a company with locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, Elsdorf, Amsterdam, and London, offering diverse career opportunities in technology, product development, sales, marketing, and logistics.