Social Media Manager - Opry Entertainment Group

About the Role

Key Responsibilities

• Lead comprehensive social media and content strategies through deliberate planning, goal setting, and content management that reflect our authentic voice and legacy.
• Set clear objectives based on goals and guidelines, competitive research, identified audiences, and known motivations, leveraging promotional and creative tactics, techniques, digital tools, and platforms.
• Develop and implement processes, workflows, and social media playbooks, including defining content calendars, production timelines, and reporting to support brand goals.
• Partner with social media content creators to define strategy, foster teamwork, and encourage innovative thinking.
• Guide the planning, capture, creation, and curation of compelling, original content that enhances brand visibility, engages audiences, and drives action.
• Write compelling copy in brand voice, shoot, edit, publish, and share original, high-quality content and short-form videos.
• Collaborate and maintain partnerships with marketing managers, data analysts, artist relations, operating leaders, sponsorships, and other team members to identify target audiences and optimize ROI and customer experience.
• Manage relationships with external vendors, artist teams, and partners who provide content, support, and media services.
• Drive audience growth and engagement by expanding social following, customer databases, improving retention and conversion, and generating revenue.
• Analyze and report social media performance metrics, insights, and best practices, and act on this data for continuous improvement.
• Establish the ROI impact of social media on overall marketing efforts and share findings with management and stakeholders.
• Manage community and events by interacting with fans in real-time, participating in online conversations, answering questions, creating content to spark discussion, and monitoring livestream events.
• Optimize brand pages to maximize visibility of social content.
• Collaborate with internal departments to report customer/fan feedback, manage brand reputation, and coordinate actions.
• Perform other duties as assigned.

Requirements

• Experience in developing and executing social media strategies.
• Ability to create compelling content, including writing copy, shooting, editing, and publishing videos.
• Strong collaboration skills to work with content creators, internal teams, and external partners.
• Analytical skills to track, analyze, and report on social media performance metrics.
• Knowledge of social media platforms, digital tools, and promotional tactics.
• Excellent communication skills and a creative mindset.
• Ability to manage multiple projects and meet deadlines.

Nice to Have

• Experience working with entertainment or live event brands.
• Familiarity with social media management and analytics tools.
• Experience managing community engagement and livestream events.

Qualifications

• Not explicitly specified in the description.

Benefits & Perks

• Not specified in the description.