Social Media Marketer

Global Channel Management

Marlborough, MA

Full Time

Mid Level

28 days ago

Job Description

About the Role

The Social Media Marketer is responsible for advertising on all platforms, maintaining and updating the website, and supporting lead generation through PPC and SEO strategies. The role involves managing social media accounts, optimizing company and client profiles, and expanding knowledge of online marketing tools and trends.

Key Responsibilities

Advertising on all platforms and upkeep and update of website.
Planning, strategy, execution, maintenance, and optimization of PPC advertising and its alignment to SEO in support of lead generation for key segments.
Use PPC to increase qualified leads for market segments.
Use various software programs to measure the growth and effectiveness of PPC and to recommend areas of improvement for campaign performance.
Manage relationship with customer to improve PPC performance, manage spend and launch effective campaigns.
Expand knowledge of basic online marketing tools, trends and best practices regularly.
Set up and optimize company pages and client profiles within each platform to increase the visibility of social content.
Manage social media accounts and day-to-day activities.

Requirements

Demonstrable social networking experience and social analytics tools knowledge.
Demonstrates creativity and documented immersion in social media.
Displays in-depth knowledge and understanding of social media platforms, their respective participants and how each platform can be deployed in different scenarios.
Practices superior time management.

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