Social Media Marketing Manager #495426

About the Role

Key Responsibilities

• Establish and lead a comprehensive, platform-specific social media strategy aligned with RPI's brand identity and institutional priorities.
• Create, develop, plan and run social media campaigns, supporting integrated communications efforts.
• Manage and maintain the university's social media content calendar and campaign planning and execution.
• Collaborate with departments such as Admissions, Advancement, and Student Experience to support strategic initiatives through coordinated social content.
• Monitor trends, topics, and mentions; engage with audiences and manage community interactions in real time.
• Analyze performance data using social media analytics tools; generate regular, user-friendly reports and provide strategic insights for continuous improvement.
• Establish and maintain social media guidelines, best practices, and brand voice standards across the university.
• Provide strategic direction to social media staff in other departments to ensure alignment with university-wide messaging, visual identity, and engagement goals.
• Foster a coordinated and cohesive institutional presence across all social platforms by promoting collaboration and shared standards.

Requirements

• Bachelor's degree in digital media, communications, social media or related field.
• Five (5) or more years of professional experience managing social media strategy and content for a brand, institution, or organization.
• Deep understanding of social media marketing principles and practices, advertising platforms, and audience segmentation and targeting strategies.
• Fluency with social media management platforms (e.g., Sprout Social, Hootsuite), analytics tools (e.g., Google Analytics), and content creation software (e.g., Adobe Creative Suite, Canva).
• Proven success in running social media listening, engagement, and advertising efforts.
• Experience developing and enforcing social media policies or guidelines.
• Proficiency in visual storytelling, marketing editing, and copywriting.
• Background working in higher education or other complex, multi-stakeholder environments.

Nice to Have

• Experience working in higher education or similar complex environments.
• Knowledge of social media trends and emerging platforms.
• Experience with social media advertising campaigns.

Qualifications

• Bachelor's degree in digital media, communications, social media or related field.
• Minimum of 5 years of social media management experience.

Benefits & Perks

• Health insurance
• Dental insurance
• Flexible spending account
• Tuition reimbursement
• Paid time off
• Employee assistance program
• Vision insurance
• Employee discount
• Professional development assistance
• Life insurance
• Retirement plan