Social Media Marketing Manager

About the Role

Key Responsibilities

• Develop and implement social media strategies to grow audience and brand visibility
• Align digital content with exhibitions, programs, and organizational goals
• Create and schedule timely, platform-specific content
• Launch targeted campaigns to amplify events and initiatives
• Produce short-form videos, graphics, and written content for multiple platforms
• Capture and edit photos and videos of exhibitions and events
• Maintain a digital asset library
• Optimize content for SEO and accessibility
• Manage email campaigns using Mailchimp and integrate CRM tools like HubSpot
• Design graphics and write content to boost campaign performance
• Monitor trends and tools to inform strategy
• Cultivate partnerships to expand digital reach

Requirements

• Bachelor's degree in communications, marketing, or related field
• Experience in digital marketing or social media management
• Proficiency with Instagram, Facebook, TikTok, LinkedIn, and YouTube
• Skilled in Adobe Creative Suite, Canva, and video editing tools
• Familiarity with CMS, email marketing platforms, and CRMs

Qualifications

• Experience in digital marketing or social media management
• Proficiency with social media platforms and content creation tools
• Knowledge of SEO and accessibility optimization