Social Media Marketing (Part-Time)

About the Role

Key Responsibilities

• Oversee the social media accounts and community management for Rosewood Mansion on Turtle Creek and its outlets including content calendar development, copy approval, imagery curation and monthly reporting
• Prepare and execute strategic social campaigns to support the overall business goals of the property
• Generate, edit, publish and share impactful and compelling social media content on weekly basis that increases engagement with our audience, consistently delivering on-brand voice posts across targeted social platforms working closely with key internal and external stakeholders
• Maintain online relations with customers by replying to social media messages and reviews
• Support influencer marketing by sourcing influencers for content creation (evergreen and campaign focused)
• Own research, outreach and brand relationships with partnership opportunities for social first giveaways
• Develop a reporting process that includes weekly, monthly, quarterly, and annual reporting for social media campaigns to implement optimizations for performance
• Collaborate with DOSM and Marketing Comms Manager on paid social media campaigns
• Coordinate all content creation photo and video shoots, including pre planning sessions with marketing and operation team members. Be onsite during production to oversee content creation efforts
• Work closely with the Guest Relations team to create memorable experiences and personal touches for high-profile guests/content creators/influencers to promote social posts and positive press
• Stay up to date on new social media tools and best practices, identifying ways for the hotel to be at the forefront of social media trends
• Identify, recommend, and act upon any potential marketing opportunities that create a positive market profile or potential revenue
• Attend staff and management meetings as needed
• Prepare and submit timely monthly reports, participate in scheduled sales and or marketing meetings

Requirements

• 5-7 years Marketing and/or Public Relations experience
• Hospitality industry experience helpful
• Excellent written and verbal communication skills
• Analytical and multitasking skills
• Ability to perform job functions with attention to detail, speed and accuracy
• Be a clear thinker, remaining calm and resolving problems using good judgment
• Work cohesively with co-workers as part of a team
• Must have strong organizational and project management skills
• Firm grasp on various marketing platforms, channels, and best practices
• 3+ years experience in social media management preferably at an agency
• Self-motivated demonstrating a high level of initiative and proven ability to work on multiple projects in a fast-paced environment
• Familiar with graphic design platforms
• Knowledge in photography and brand identity guidance
• Degree in Public Relations, Journalism, Communications, Marketing, or related field
• Required to speak, read and write English
• Must be able to endure various physical movements, reach up and down, remain stationary at times, lift up to 20 pounds, and communicate effectively with guests and co-workers

Nice to Have

• Experience in hospitality industry
• Familiarity with graphic design platforms
• Knowledge in photography and brand identity guidance

Qualifications

• Degree in Public Relations, Journalism, Communications, Marketing, or related field
• 3+ years experience in social media management preferably at an agency