Social Media Marketing Specialist

About the Role

Key Responsibilities

• Develop and execute engaging posts across social media platforms, supporting member benefits, advocacy initiatives, and retention efforts.
• Schedule posts through Sprinklr and manage a content calendar, ensuring messaging alignment across regions and business units.
• Serve as a liaison for member services in online communities, responding to questions, resolving issues, and escalating matters as needed.
• Notify the Public Affairs team of potential viral issues and monitor social media activity for reputation management.
• Research and analyze social media data, providing insights and recommendations for improving business results.
• Monitor competitor activity and present analyses to the management team.
• Pre-plan content, obtain approvals, and meet deadlines for campaign execution.
• Stay informed about social media algorithms, industry trends, and best practices, applying learnings to enhance strategy.
• Collaborate with various departments to develop marketing and communication campaigns tailored to target audiences.
• Produce campaign decks, result reports, and recaps for executive communication in collaboration with the manager.
• Monitor adherence to social media policies, recommend guideline changes, and ensure compliance with regulations.
• Cultivate and enhance online communities for members, prospects, and employees.
• Implement MRM strategy by positioning the Auto Club as a reliable source for automotive, travel, and driver safety information.
• Make strategic decisions supporting business objectives using advanced problem-solving skills.
• Evaluate data to develop and implement effective social media communication plans.

Requirements

• Bachelor's degree (BS/BA) in marketing, communications, business, English, or a related field, or an equivalent combination of education and work experience.
• Solid years of experience in digital marketing or social media marketing.
• Advanced writing and editing skills, with a focus on crafting social media content optimized for online consumption.
• Proficiency in analytics and research.
• Proficiency in Microsoft Office products (Word, Excel, PowerPoint, Outlook).
• Skilled in managing profiles on platforms like Instagram, TikTok, YouTube, Facebook, LinkedIn, and X.
• Strong organizational skills with keen attention to detail.
• Ability to manage multiple projects simultaneously.
• Capacity to thrive in a fast-paced environment and meet demanding deadlines.
• Familiarity with blog monitoring/listening tools and project management tools.

Nice to Have

• Experience with social media management tools like Sprinklr.
• Knowledge of social media algorithms, industry trends, and best practices.
• Experience in developing marketing and communication campaigns.
• Experience producing campaign decks, reports, and recaps.

Qualifications

• Bachelor's degree (BS/BA) in marketing, communications, business, English, or a related field.

Benefits & Perks

• Health coverage for medical, dental, and vision.
• 401(k) savings plan with company match and pension.
• Tuition assistance.
• Paid time off for community volunteer programs.
• Wellness program.
• Employee discounts.