Social Media Marketing Specialist

About the Role

Key Responsibilities

• Strategically market the personal brand of the founder and amplify the company brand showcasing how our programs empower administrative professionals to pursue excellence and drive engagement in workplaces worldwide.
• Manage the company's social media profiles and presence, including LinkedIn, Facebook, Instagram, YouTube, and other platforms.
• Coordinate with the Marketing Team and Creative Director to produce shareable content specific to our industry and brand.
• Manage and grow our Facebook Group community by developing creative, engaging posts and questions, engaging consistently, and moderating interactions in the group.
• Produce and edit short-form videos for Reels, Stories, and feed content.
• Collaborate on campaigns for in-person conferences, online courses, webinars, books/e-books, and CEO's personal brand-building initiatives.
• Monitor social media performance metrics on all of our active platforms (LinkedIn, Facebook, Instagram, YouTube) and adjust strategies based on insights.
• Respond to comments and messages to foster relationships and grow community loyalty.
• Stay up-to-date with trends in social media marketing and recommend platform-specific tactics and creative to keep our brand relevant, visible, and engaging.
• Increase social followers and email list subscribers through social media marketing activities.
• Support marketing content planning, calendar management, and cross-channel alignment.
• Assist with other marketing projects as needed.
• Perform other duties as assigned.

Requirements

• Excellent written and verbal communication skills.
• Expertise in all social media platforms.
• Ability to work autonomously and as part of a team.
• Skilled in writing and editing content with attention to detail.
• Experience supporting a thought leader or personal brand is a plus.
• Bachelor's degree in marketing preferred (or equivalent experience).
• 8-10 years of professional marketing experience, including managing social media for a brand.
• Strong video production and editing skills (e.g., Adobe Premiere Pro, Canva, CapCut, Opus Clip).
• Experience with analytics tools (Google Analytics, Meta Business Suite, LinkedIn analytics, etc.).

Nice to Have

• Experience supporting a thought leader or personal brand.

Qualifications

• Bachelor's degree in marketing (preferred)
• 8 years of marketing experience (required)
• 3 years of video production and editing experience (preferred)
• 3 years of experience with analytics tools (preferred)

Benefits & Perks

• Medical and Dental insurance benefits
• Paid time off that increases with years of service
• 8 Paid holidays with paid extended time off in December
• Opportunities for professional development
• Eligible for a hybrid work arrangement, with one remote day per week, after a six-month introductory period
• Employee activities planned throughout the year, such as company lunches and team building activities