Social Media Marketing Specialist iCasino and Sports

Caesars Entertainment

Jersey City, NJ

Full Time

Entry Level

18 days ago

Job Description

About the Role

We are looking for a talented Social Media Marketing Specialist who has a passion for sports, iGaming, and social media, has knowledge of the sports betting and iGaming landscapes, is full of ideas, and can thrive in a start-up environment where they will need to help ideate and execute a cohesive content strategy with production, editing, and scheduling of content for both the iGaming and sports betting verticals. This position will report to the Senior Director of Content & Social Media for sports. This role is for someone who can get things done. The main focus will be to contribute to populating our social feeds on a daily basis, help to manage our editorial calendar and engage with our audience.

Key Responsibilities

Create and publish daily content and maintain the editorial calendar across iCasino and sports social media platforms including updates, news, and brand narratives.
Create content and collaborate with the hospitality social media team that has regional impact, with specific state strategies in mind.
Ideate and pitch new ways to engage and share relevant content across social media channels.
Help manage the editorial calendar for digital platforms.
Monitor iGaming and sports culture for trends that the social media team can engage with.
Build a deep understanding of brand development and positioning to inform content strategy.
Create and edit social media graphics and videos.
Collaborate with content team to serve both internal and external stakeholders.
Work with other departments and key players to produce and execute content.
Comply with process and governance using enterprise social media publishing and analytics tools.
Audit and maintain standards on brand tone, voice, and content curation.
Deliver work on or before deadlines.
Cover events and activations as needed.

Requirements

Bachelor's degree in a related field and/or equivalent work experience.
Minimum of 1-3 years of experience working in social media, preferably in sports.
Understanding of what content works best on each platform.
Extensive passion and knowledge of sports and social media.
Availability to work nights and weekends due to the constant nature of sports.
Self-motivated, detail-oriented, and able to prioritize multiple tasks.
Excellent written skills with the ability to adapt and represent various brand voices.

Nice to Have

Experience with Adobe Photoshop and Adobe Premiere.

Qualifications

Experience working in social media, preferably in sports.

Working at Caesars Entertainment

Thrives in a start-up environment where creativity, flexibility, and collaboration across departments are valued. Emphasizes a positive attitude and the ability to work in fast-paced, stressful situations.

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