Social Media Specialist

Genworth

Glen Allen, VA

Full Time

Mid Level

15 days ago

Job Description

About the Role

The Social Media Specialist at Genworth is responsible for creating and publishing content that grows social media audiences and manages online communities for both the Genworth and CareScout brands. The role involves integrating influencer tactics, producing engaging social media content, and supporting brand goals through various platforms. The position emphasizes compassion, diversity, inclusion, and community engagement, aligning with Genworth's core values of making it human, about others, making it happen, and making it better.

Key Responsibilities

Creating, scheduling, and publishing organic social media content (photo, video, stories, Reels, etc.) that resonate with target audiences to support brand goals for both Genworth and CareScout.
Managing social media accounts daily, including comment moderation, liking and sharing posts, and engaging with other profiles.
Collaborating with the Social Media & Digital Content Manager to create content calendars and campaigns.
Attending company and community events to acquire photo and video assets.
Simultaneously managing multiple social media platforms.
Ensuring social media accounts and activity reflect brand voice and visual standards.
Facilitating legal and compliance review of content.
Supporting crisis management communications related to social media platforms.
Staying informed of social media trends and best practices.
Performing other duties as assigned.

Requirements

3+ years of experience creating content for social media platforms, including Facebook, LinkedIn, X, Instagram, YouTube, and TikTok.
Experience shooting video and photos with cameras and mobile devices.
Proficiency with design and video editing tools like Canva, CapCut, Figma, and Adobe Creative Cloud.
Experience growing social media audiences across various platforms.
Comfortable being on camera and conducting interviews.
Exceptional copywriting skills with the ability to shift tone and voice quickly.
Ability to coordinate with cross-functional teams, associates, and external partners.
Exceptional time management, organizational, and prioritization skills with attention to detail.
Experience working with and ensuring the security of highly confidential information.
Willingness to travel locally and domestically up to 20%.
Experience with paid social campaigns and podcasts is a plus.
Willing to be the “face” of the brand.
Establish effective relationships with internal and external stakeholders across diverse levels.

Nice to Have

Experience with paid social campaigns and podcasts.

Qualifications

Experience creating content for social media platforms such as Facebook, LinkedIn, X, Instagram, YouTube, and TikTok.

Benefits & Perks

Competitive Compensation & Total Rewards Incentives
Comprehensive Healthcare Coverage
Multiple 401(k) Savings Plan Options
Auto Enrollment in Employer-Directed Retirement Account (100% employer-funded!)
Generous Paid Time Off including 12 Paid Holidays, Volunteer Time Off, and Paid Family Leave
Disability, Life, and Long Term Care Insurance
Tuition Reimbursement, Student Loan Repayment, and Training & Certification Support
Wellness support including gym membership reimbursement and Employee Assistance Program resources
Caregiver and Mental Health Support Services

Working at Genworth

Genworth values compassion, diversity, inclusion, and community engagement. The company fosters a culture where employees can bring their full, authentic selves to work, celebrate diversity, and contribute to a purpose-driven environment focused on making a positive impact in people's lives.

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