SOCIAL MEDIA SPECIALIST

About the Role

Key Responsibilities

• Creating and distributing engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages.
• Researching opportunities for new social marketing platforms and selectively adapting current processes to fit client needs.
• Staying up-to-date with current and emerging technologies and trends in social media, design tools, and applications.
• Thinking outside the box to develop dynamic strategies that increase followers and target new customers while keeping them consistently engaged.
• Developing and expanding community and/or influencer outreach efforts for clients.
• Analyzing campaigns and translating anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO, and social advertising campaigns.
• Setting specific objectives and reporting on ROI, online reviews, and feedback from customers.
• Responding to inquiries or questions online.
• Creating editorial calendars and syndication schedules.
• Providing training and guidance to social media and marketing team members on social media implementation, best practices, and strategies.

Requirements

• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, TikTok, and other social media platforms.
• A strong understanding of the various audience types and social media best practices to optimize engagement and traffic.
• Strong analytical and quantitative skills to use data for developing and measuring marketing performance.
• Experience with social media management platforms (Hootsuite preferred).
• 2+ years of experience building social presence for global consumer brands.
• Experience handling social media presence for both B2B and B2C clientele.
• A successful track record of building strong social momentum and brand adoration.
• A working knowledge of the blogging ecosystem relevant to a company's field.
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
• Openness to feedback and collaboration from management and others.
• Availability to work 40 hours per week from 9:00 am to 6:00 pm PT.
• The ability to stay highly organized with great attention to detail and deadlines.
• The ability to maintain strict confidentiality and discretion.
• A reliable workstation with a fast computer, microphone and speakers, reliable internet, and power if working remotely.

Nice to Have

• Experience with social media management platforms such as Hootsuite.

Qualifications

• 2+ years of experience in social media marketing for global brands.

Benefits & Perks

• Competitive profit-sharing bonus plan paying up to 50% of company profits monthly.
• Highly competitive Paid Time Off plan.
• Subsidized gym memberships.
• Medical, dental, vision, and life insurance packages for US-based team members.
• International Health Insurance Reimbursement Program for international team members.
• Device upgrade and learning reimbursement programs.
• Career development plans with clear goals and rewards.
• Additional incentives and bonuses.
• Remote work support with time tracking software.