Social Media Specialist

About the Role

Key Responsibilities

• Collaborates with the project team to coordinate the development, production, and delivery of social media content supporting the overall goals and objectives of the initiative.
• Produces 2-3 videos each week for social video-forward platforms, often collaborating with local businesses or being on-screen talent.
• Manages the @MarylandJobs_Explained social media accounts (Instagram, Facebook, YouTube Shorts) to build, engage, and interact with the audience.
• Attends weekly meetings with partner stations to share successes, best practices, and advice.
• Provides internal updates on performance metrics and assists in drafting regular updates and reports for the project funder.
• Communicates ideas from concept to execution, including storyboarding and audience engagement strategies.
• Archives videos regularly and manages a content tracking sheet and social publishing schedule.
• May assist with other projects as requested.

Requirements

• Minimum of 2 years of experience in digital video production or social media content creation.
• Proficiency in creating content for social media platforms, including TikTok, Instagram, or YouTube Shorts, with understanding of what works well for each platform.
• Portfolio or samples of previously created social media video content.
• Proficiency in Canva, Adobe Creative Cloud, and/or other video editing software.
• Strong on-camera personality and ability to travel to video shoots.
• Strong creative thinking skills with the ability to analyze platform trends and develop innovative storytelling approaches.
• Solid understanding of digital metrics and KPIs, with the ability to use data to inform content strategies.
• Effective collaboration skills and excellent organizational, interpersonal, and communication skills.
• Superior writing and copy-editing skills.
• Experience in content production for young audiences, promotions, digital design, education, or social improvement projects is encouraged.

Nice to Have

• Experience being on camera.
• Experience sourcing information and collecting digital assets.
• Experience with public media or community-focused digital content.

Qualifications

• Equivalent American education for degrees obtained outside the U.S., as determined by a foreign credential evaluation service.

Benefits & Perks

• State of Maryland benefits.