Social Media Specialist

About the Role

Key Responsibilities

• Grow and manage our online social presence to increase brand awareness and customer engagement
• Work with internal teams to produce social media content that drives customer activity and purchasing
• Develop creative social media marketing content and strategies
• Interact and engage with our audience and respond to inquiries
• Optimize and analyze posts for engagement
• Provide ideas for website and social media promotions to maximize brand visibility, with measured KPIs
• Schedule posts at optimal times for maximum reach
• Assist in planning and executing social media campaigns
• Collaborate with marketing and other teams to align social media efforts with overall marketing strategies
• Use social media analytics tools to track campaign performance
• Provide regular reports on key metrics and insights

Requirements

• Three plus years of experience in a social media or community management role
• A passion for fashion, beauty, and lifestyle brands
• Experience writing professional social media, blog, or content posts is a plus
• Ability to tell engaging stories with posts and pictures
• Creative, out-of-the-box mindset with awareness of the latest social platform trends
• Organizational skills and attention to detail
• Experience working with platforms such as Instagram, TikTok, YouTube, Facebook, Pinterest, X, etc.
• BA/BS degree or equivalent work experience
• English language skills; additional languages are an advantage

Benefits & Perks

• New state-of-the-art headquarters upcoming in 2025
• Formalized career paths for professional growth
• Comprehensive health insurance including Medical, Dental, and Vision
• 401k match with immediate vesting upon eligibility
• Weekly catered lunches and fully-stocked kitchen pantry
• Opportunities to travel for trade shows and vendor meetings
• Summer Fridays early departure
• Team bonding events and programs
• Attractive employee discounts