Social Media Specialist

Guayaki

Los Angeles, CA

Full Time

Mid Level

52k-65k

20 days ago

Job Description

About the Role

At Yerba Madre (formerly Guayaki), we believe in the power of sport to energize, connect, and inspire. We're looking for a creative and culturally tapped-in Social Media Specialist to bring our athlete partnerships to life through authentic, purpose-driven storytelling. This role will primarily focus on capturing and elevating athlete narratives—from on the field to in the community and everywhere in between. You'll work closely with our Social Media team to concept, shoot, write, and publish social-first content that connects athlete stories with the spirit of Yerba Madre: energized, regenerative, and people-powered. About 20% of your time will also be spent supporting broader brand efforts such as social listening, brief writing, and campaign support. This is a hybrid role based in Downtown LA, requiring in-office work at least 2 days per week, with some weekend work for travel, athlete events, and content capture.

Key Responsibilities

Lead content shoots with athletes—training, game day, recovery, and candid moments—using mobile and DSLR.
Ideate and execute reactive content based on real-time moments, athlete milestones, and sports culture trends.
Maintain an athlete-focused social calendar aligned with brand campaigns and cultural moments.
Collaborate with internal teams to ensure timely, coordinated publishing.
Manage athlete-driven content across TikTok, Instagram, X, YouTube Shorts, and more.
Actively engage with followers in sports-related threads to help grow athlete communities.
Craft voice-driven captions that resonate with athlete personalities while honoring the Madre Nature ethos.
Translate brand strategy into accessible, authentic micro-stories and moments.
Monitor reach, engagement, and sentiment—using insights to optimize content.
Share learnings to support future athlete partnerships and content planning.
Partner with Sports Marketing, Creative, Comms, and Community teams to maintain a unified voice.
Coordinate with athlete teams, creators, and external production partners.
Stay ahead of sports culture trends, platform updates, and content formats, suggesting new ways for the brand to engage.

Requirements

2-3+ years of experience creating social-first content in sports, athlete marketing, or creator ecosystems.
Proficiency in tools like CapCut, Adobe Creative Cloud, InShot, and DSLR workflows.
Demonstrated success with TikToks, Reels, Shorts, and IG Stories.
Passion for sports and understanding of athlete culture—talks the lingo, knows the landscape.
Familiarity with Sprinklr, Hootsuite, or similar platforms for publishing and analytics.
Availability to travel approximately 30% and work some nights and weekends as needed.

Nice to Have

Experience working directly with athletes or creators.
Background in agency or brand-side sports marketing.
Spanish or Portuguese proficiency.
Familiarity with regenerative, health & wellness, or community-first storytelling.

Qualifications

Formal educational background is not explicitly specified, but relevant experience is required.

Benefits & Perks

Competitive salary range of $52,000 - $65,000 USD.
Comprehensive medical, dental, and vision plans.
Employee life and disability benefits.
Mental health benefits.
Paid medical leave, company holidays, and paid time off.
Opportunities for career growth and advancement.

Working at Guayaki

Yerba Madre is committed to ethical business practices, diversity, and inclusion. As a nearly 30-year pioneer of regenerative yerba mate and a leader in ecological and social responsibility, the company values cultural respect, environmental restoration, and community support. It is a B Corp and Purpose Pledge member, emphasizing climate positivity, fair wages, circularity, and inclusion. The company fosters a mission-driven environment where employees are energized by building something meaningful and impactful.

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