Social Media Specialist

About the Role

Key Responsibilities

• Partner with the team to prepare engaging and shareable content for various social media platforms (Instagram, Facebook, LinkedIn, X).
• Develop and execute social media strategies that align with Ligonier's mission, supporting brand growth and engagement goals.
• Deploy daily social media content across Instagram, Facebook, LinkedIn, and X.
• Work closely with the content and creative teams to adapt, repurpose, and optimize written, visual, and video content for social media.
• Serve as a player-coach, providing both high-level strategy and hands-on implementation to ensure the success of social media initiatives.
• Monitor and analyze social media metrics to track growth of reach and engagement, and adjust strategies as needed.
• Engage with the community and monitor comments to foster a positive and active online presence.
• Occasionally work outside normal business hours to support live events, timely posts, or community engagement.

Requirements

• 2-4 years of experience in social media management, preferably within a mission-driven or nonprofit organization.
• Proven track record of growing organic reach and engagement on one or more social media platforms.
• Familiar (or certified) with major social media scheduling platforms such as Sprout Social and Hootsuite.
• Demonstrated skills in copywriting, graphic design, or short-form video production.
• Familiarity with social media platforms such as X (formerly Twitter), LinkedIn, Instagram, and Facebook, and ability to adapt content for these channels.
• Ability to balance creative thinking with analytical skills to optimize content and engagement strategies.
• Authorized to work in the United States.

Nice to Have

• Biblical or seminary training.
• Passion for Ligonier's mission and commitment to using social media to further its reach.
• Commitment to Reformed theology and ability to affirm the Ligonier Ministries Core Statement of Faith.

Qualifications

• Relevant education, certifications, or experience in social media management.

Benefits & Perks

• Salary range of $54,000 - $65,000 annually, based on experience and qualifications.